With a goal “to encourage creativity and give joy to the app’s users,” TikTok has quickly become among the most common social media posting and streaming apps.
Zhang Yiming, the Chinese entrepreneur who created the popular TikTok app, is notoriously reclusive and rarely grants interviews or holds news conferences.
While people have only been able to establish little about the app’s creator, TikTok is well-known worldwide. Monthly user upload numbers reveal that millions are using the service.
Let’s delve deeper into the nature and value of TikTok.
Tiktok’s Networth as at 2023
Since TikTok is a privately held business, its exact value is unknown.
One popular estimate, though, puts its worth at $50 billion. Some estimates place TikTok’s value considerably higher, at $75 billion.
Value of TikTok: 50 to75 Billion dollars
TikTok was launched in 2012 by Zhang Yiming, and although it took some time to reach its popularity today, it has since become potentially more successful than all other average net worth.
With a net worth of almost 27 billion dollars, Yiming ranks as China’s ninth richest individual.
The value of ByteDance, which owns TikTok, is 425 billion dollars.
What is TikTok’s Main Source of Income?
Ads are the primary source of income for TikTok.
TikTok users can create and share short videos with their close friends and an online audience.
Similar to the popular 2013 app Vine, it includes many video customisation options.
TikTok users can create their videos up to 15 seconds in length. Users can add flair to the videos by superimposing effects and audio snippets.
Usually, video content consists of comedic skits with lip-syncing.
The Major Stockholders of TikTok
Currently, a sizable number of people have financial stakes in TikTok.
Tiger Global Management, Morgan Stanley, CMB Wing Lung Bank, Goldman Sachs, and the Bank of China are just some of the names on this list.
What is Important to Know About TikTok in 2023
Bytedance, a firm based in China, launched a networking app for sharing videos in 2016 named Douyin. In China, this app continues to exist independently. They gave it that name when they released TikTok to the rest of the world in 2017.
Bytedance incorporated Musical.ly into TikTok in 2018, bringing much of Musical.ly’s original Western viewership. Douyin and TikTok are competing video-sharing platforms with similar but different user interfaces and functionality, each tailored to its local market.
TikTok’s popularity has skyrocketed in the past decade, especially among the younger generations of Generation Z and Millennials. Nonetheless, its expansion has not been without criticism.
If Bytedance didn’t allow a U.S. corporation like Microsoft to purchase TikTok shares in the U.S., then Donald Trump, the previous president, vowed to ban the app in 2020.
However, a federal court judge ruled against the intended restriction. And even though the young people of India love TikTok, the government of India banned it in June 2020 because of tensions on the border with China. January of the next year saw the prohibition become irreversible.
Unlike its predecessor, Musical.ly, TikTok does not make its user data publicly available. For instance, unlike other social media platforms, finding lists of users’ followers is a significant challenge.
Despite the complexity of TikTok’s background, several statistics are available from various sources.
By the fourth quarter of 2022, over a billion people were using TikTok monthly. Below, we will examine some additional startling data.
64 Mind-Blowing Facts About TikTok:
1. TikTok Users Spend Over 1.5 Hours Daily on the Platform.
The latest study from SensorTower indicates that daily TikTok usage globally averages 95 minutes. TikTok is far and away the most popular social media platform in terms of user engagement.
TikTok users spend over four times as much time on the app as Snapchat users, three times as much time as Twitter users, and almost twice as much time as Instagram and Facebook users.
2. TikTok Hit Over 1 Billion Active Users in the Second Quarter of 2022.
Advertisers using TikTok’s self-service advertising tools can expect to connect with 1.023 billion people (18+) by mid-2022, July. By the beginning of the fourth quarter of 2022, analysts anticipate that TikTok will have around 1.2 to 1.5 billion monthly active users.
3. 3.5 Billion App Installations
Over 3.5 billion devices across the world now have TikTok installed. In February 2019, it hit the billion mark; in April 2020, it hit the two billion mark.
By mid-2021, it had hit the three billion mark. TikTok is the first app not owned or controlled by Facebook (currently Meta) to achieve 3 billion users, and it is only the fifth overall. In the first six months of 2022, it earned the most money and had the most downloads of any app that wasn’t a game.
4. In “The Internet Minute,” People Worldwide Viewed 167 Million Videos Uploaded to TikTok.
This fact comes from data compiled by Statista. In that period, users will have seen hundreds and thousands of social media content and, sent millions of emails, SMS, and scroll through millions of webpages.
Among these numbers, Statista discovered that in a minute, TikTok users viewed 168 million hours of streaming and uploaded videos.
5. The Most Viewed Section on the Social Networking Site by Hashtags Is “Entertainment.”
Entertainment material was the most popular type of content on the app. Those lip-syncing videos belong here.
It’s more all-encompassing than similar hashtags, including as it does such topics as sketches, special effects, duets, comedy, and more. In general, these are the most sought-after types:
- Entertainment videos: 535 billion views by hashtags
- Dance videos: 181 Billion hashtag views
- Pranks and jokes: 79 billion hashtag views
- Aerobics/sports and fitness: 57 billion hashtag views
- DIY/home renovations and improvement: 39.2 billion hashtag views
- Skincare, beauty, Health and Wellness: 66 billion hashtag views
- Fashion: 27 Billion hashtag views
- Recipes, cooking and cookbooks: 18 billion hashtag views
- Advice, life hacks and motivation videos: 13 billion hashtag views
- Pets and Animals: Ten Billion hashtag views
- Outdoors, e.g. camping: two Billion hashtag views
Users spend most of their time on TikTok viewing dancing and entertainment videos, but it’s evident that they’re open to watching films on a wider variety of themes now.
6. Eighteen Million Americans Have Downloaded the TikTok App Through the Apple Application Store.
In the first half of 2022, 17.67 million Americans used iOS and downloaded TikTok, per Statista. After the UK (1.37 million) and Mexico (1.41 million), Mexico has the second-most iOS users worldwide.
The Apple Application Store has seen the highest number of TikTok installs from ten countries: Italy, Canada, Brazil, France, Russia, Turkey, and Germany.
7. In the United States, This App Will Be the Seventh Most Downloaded on iPhone in 2022.
As of the end of Sept 2022, TikTok had over 3.84 million installs in the United States, making it the number two most downloaded app. BeReal, a sharing photos app, came out on top.
8. The World’s Most Downloaded App.
More than two billion people around the world have downloaded TikTok, according to Software Testing Help. It’s currently a top app in many countries.
The lockdown and isolation that the pandemic caused worldwide undoubtedly helped it spread. Many people now use TikTok to supplement their income.
9. Used in Over 150 Nations
There are presently 154 countries where you may download the application for TikTok. In 124 of these nations, it is among the best ten overall, and in another 50 countries, it is among the top 100.
The verified TikTok Creator Marketplace currently states that the app is among the top-downloaded applications in over 40 countries, and people can download it from more than 150 marketplaces.
10. Available in 75 Languages
TikTok has officially gone global, with support for a whopping 75 languages.
The TikTok help centre proclaims they offer the app in 40 languages. The company has since taken the comment down.
The TikTok Creator Marketplace can boast a language availability of “35+.” TikTok may have discontinued support for certain ethnic Indian dialects after the app’s recent ban in the country.
The author of this piece can select from 36 languages within the Settings menu of his iPhone or iPad application on TikTok. Although this number has varying estimates, we can all acknowledge that this application has gone global.
11. Tik Tok Has the Posts That Received the Most Comments and Likes on Social Media
New data from Upfluence demonstrates increased engagement for all TikTok, Instagram, and YouTube channels, regardless of their number of subscribers. TikTok’s engagement rates are significantly higher across the board than those other networks.
Engagement rates for micro-influencers ranged from 17.96 per cent for TikTok, 1.63 per cent for YouTube, and 3.86 per cent for Instagram, according to research by Upfluence. Conversely, engagement rates for mega-influencers were 4.96 per cent for TikTok, 0.3 per cent for YouTube, and 1.21 per cent for Instagram.
In addition, TikTok has the highest average engagement rate among all social media sites at 5.96 per cent in 2022, per industry benchmarks compiled by Social Insider. Compared to Facebook, Instagram, and Twitter, TikTok’s levels of engagement are not only far higher but also increasing.
12. Tiktok’s Indian User Base Has Surpassed 200 Million.
At the time of its Prohibition in the Year 2020, TikTok had also drawn young people in India, an extensive and populous country.
By the time the Indian government decided to prohibit the network in mid-2020, it had already gathered over 200 million subscribers.
TikTok had the most monthly downloads in India from July 2019 to June 2020 before the ban.
13. Widespread Popularity Across Asia
The popularity of TikTok has skyrocketed across Asia. The number of users in these countries is astounding: 106.9 million subscribers in Indonesia, 49.6 million in Vietnam, 42.7 million in the Philippines, and 39.5 million in Thailand.
Southeastern Asia is home to 265.6 million of TikTok’s users, whereas Western Asia is home to 101.9 million, Eastern Asia to 30.0 million, Southern Asia to 25.1 million, and Central Asia to 8.6 million. There is little doubt that many TikTok users are under 18, so these statistics solely account for the 18 years-plus demographic.
TikTok has become a platform for political and electoral activism among young people. In Indonesia, for instance, they utilised it to demonstrate against a contentious new labour regulation.
14. There Are 6 Million Daily Active Subscribers in China.
According to projections made by experts, there will be more than 835 million Douyin users by 2025. Douyin has become the most popular Chinese online resource for information, art, and culture.
15. Saudi Arabia Has Tiktok’s Largest Adult User Base.
TikTok’s audience size (among adults) is the largest in Arab countries, which is surprising. TikTok’s popularity is skyrocketing in the region’s GCC, Gulf Cooperation Council, and is now one of the most downloaded apps in Google and Apple Play stores.
As of the beginning of 2022, there were 22.37 million Saudi Arabians older than the age of 18 who used TikTok. TikTok ads in Saudi Arabia reached approximately 64.2% of internet users. In Saudi, women comprised 39.1 per cent of the TikTok audience, while men comprised 60.9 per cent.
Most TikTok subscribers are under 18, but the platform’s advertising capabilities only report on individuals aged 18 and up.
16. Acquisition Costs of $800M to $1B
Nobody knows how much Bytedance spent on Musical.ly, although estimates put the sum between $800 million and $1 billion.
17. TikTok took a 200-Day Time Frame to Develop
Chinese developers worked on the first version of TikTok/Douyin for 200 days.
18. Average Daily Video Views in the First Year Were 1 Million
TikTok hit the daily 1 million view mark less than a year after its inception.
19. TikTok Sets Record With 152 Million Users
Internet celebrity @khaby.lame, Khabane Lame, has over two and a half billion likes and 153.1 million followings, making his account the most popular profile on TikTok.
He has more than 11.3 mill likes, putting him ahead of Charli D’Amelio, (@charlidamelio), with 149.2 million people following their account.
Singer Bella Poarch, @bellapoarch, with 2.2 million people following their account likes and 92.5 million following their account followings, rounds out the most popular three.
20. 77 Million Followers on Douyin
As of September 2022, the most liked and followed celebrity on Douyin was born in Hong Kong and is a singer and actor, Andy Lau. About 77 million Chinese people follow his account. Taiwanese singer and composer Will Liu is second, with about 73 million followers.
With 65 million fans as of June 2022, Crazy Xioyangge, Yang Ge, is Douyin’s most prominent influencer. Ares Cheng and his wife came in at number 2, having 51 million people following their account.
21. Muscal.ly Was Launched in December 2014
As of its formal launch in August 2014, Musical.ly had been developing since April, when the prototype was released. Luyu Yang and Alex Zhu spent roughly six months developing the product after first conceptualising the app as a digital self-learning program.
Unfortunately, this failed to take off, so Yang and Zhu pivoted to develop a social media platform that combines videos and music.
22. TikTok and Douyin Both Debuted in 2016 on March 22.
Bytedance, a Chinese firm, introduced Douyin in early September 2016. They changed the name internationally to TikTok in September of the following year, but people still know it by its old name in China.
23. TikTok Has a Forecasted Income of 914.4 Million Dollars
In the third quarter of 2022, users spent 914.4 million dollars on TikTok, making it the highest-paid non-gaming application worldwide. With this, Sensor Tower estimates that users will have spent roughly 6.3 billion dollars on TikTok throughout their lifetimes.
24. Over Seventy Percent of Profits Originate in China
TikTok derived roughly 79% of its earnings from China’s Douyin, with the US contributing 8%.
Before the introduction of advertisements, the US market accounted for 42 per cent of the app’s revenue.
However, this figure does not include earnings from the Chinese Ios version of the app. From May through July 2020, 89% of TikTok’s entire revenue came from China.
25. 300 Billion Dollar Estimate
Concerning a share repurchase plan for 2022, analysts estimate that ByteDance will be worth 300 billion dollars.
From its record-breaking high of 400 billion dollars, its market value has fallen by one-quarter in the past year to 100 billion dollars. In the third quarter of 2022, the corporation stated it would initiate a campaign to repurchase up to 3 billion dollars in shareholder shares.
26. Consumer Spending Over a Lifetime of 6.3 Billion Dollars
As of September 2022, TikTok was the highest-paid non-gaming application worldwide, with users spending 914.4 million dollars. It also claims that customers have spent 6.3 billion dollars within the app over its lifetime.
TikTok also generates more revenue than any other iOS app that is not a game. On Google Play, it follows second to Google One regarding downloads. In addition, it has the highest quarterly revenue of any smartphone app, gaming or non-gaming, for the fourth quarter in a row.
27. Ninety Percent Plus of Android Devices Have TikTok Installed
People have downloaded TikTok, attaining over 90 per cent of the total downloads on Android devices, reflecting the dominance of Android in the smartphone industry. The United States of America is the only country where iOS has a larger market share.
The Android platform accounted for the great majority of TikTok users in India.
28. When Asked How Often They Use TIKTOK, Nine of the Ten Users Said Many Times a Day.
Official TikTok stats show that users frequently utilise the app. Ninety per cent of people use the application daily, often numerous times.
29. TikTok Live Increases Revenue for Businesses
TikTok LIVE is a great way to expand your network, according to tiktok.com.
According to Ipsos’s findings, 50 per cent of the application’s subscribers are more inclined to participate in sponsored LIVE material than people who don’t use TikTok.
Even after their first interest in TikTok LIVE has faded, a third of TikTok users report using the app regularly to engage with advertisers. The survey found that people on TikTok are significantly more friendly than non-users.
There is a 1.6-fold increase in the likelihood that they will watch sponsored LIVE to learn about new companies, a 1.7-fold increase in the possibility that they will use LIVE to make a purchase and a 2-fold increase in the likelihood that they will say LIVE video is their preferred media to use while buying.
30. According to Us Market Share, Capcut Is the Fifth-Best Video Player and Editor.
CapCut, TikTok’s official video editor and soundtrack creator, is the application store’s third most downloaded free app. It has reached the top 15 on Google Play.
31. There are 227,81,000,000 European users.
Europe had 181 million subscribers by 2020. Currently, 227.81 million people in Europe utilise the site as of mid-2022. Assuming the trend continues, TikTok’s user base should reach over 281 million by 2027.
32. TikTok Has Almost a Six Percent Participation Rate
A July 2022 survey found that TikTok had the highest engagement rate compared to other platforms. The survey found that influencers averaged nearly 6% interaction, whereas Instagram averaged only 1.41%.
33. About Half of the People Who Use TikTok in the United States Fall Into the 18-34 Age Range.
In the United States, users from 18 to 34 years made up the majority of users on TikTok by April 2022. In the United States, users aged 12-17 made up 17.7 per cent of TikTok’s user base, while users aged 11 and under made up 2.5%.
34.68 per cent of TikTok Users Watch Other People’s Videos.
Source: According to Passport.com.
Some 68% of active TikTok users have reported watching a video posted by another user.
35. 63% of Viewers Liked Another Account’s Video
Sixty-three per cent of active TikTok users say they’ve liked a clip in another account in the past 30 days.
36. 63% Have Followed a New Account in the Past Month
Sixty-three per cent of active TikTok users say they have followed a new account in the past 30 days.
37. 55% Uploaded a Clip Within the Past Month.
In the recent month, 55% of active TikTok users reported uploading a video.
38. 54% Posted a Video Comment
Over half of active TikTok users say they’ve left a remark on a user’s video during the past 30 days.
39. About 43% of Users Posted a “Duet” Clip
Of all Active TikTok users, 43% have shared a video in the “Duet” category.
40. Tiktokers Enjoy Both Keeping Up With and Starting New Trends.
TikTokers are always up-to-date on the newest trends.
From the blog of GWI.com
The G.W.I. polled TikTok users for their self-descriptions. An IDX score of 1.19 indicates this is 19 per cent greater than the typical internet user.
For 38% of people polled, getting their hands on their favourite songs as quickly as possible after their release was significant. An IDX of 1.17 indicates this is 17 per cent more than the typical internet user.
41. People Used “Sunroof” Song in 8.9 Million Videos on TikTok in the United States.
There are 8.9 million clips on TikTok using “Sunroof,” the most popular song in the United States.
On the platform’s 2022 US Top Tunes chart, flex-heavy song L$d from Luclover comes in at position 2. 2002, Ginseng Strip by Yung Lean (number 1 on the platform’s 2022 Global Trending Tunes) places third.
The best five include About Damned Time by Lizzo and Just One Cloud Away by Pharrell Williams.
42. Tiktok’s Live Streaming of Justin Bieber Drew in 4 Million Fans
In 2021 for Valentine’s Day, Justin Bieber streamed live on TikTok. Two airings on Monday and Sunday attracted over four million individual viewers. In the history of TikTok, this was the inaugural full-length live performance by a single artist.
43. 1.9 Billion Web Views
TitTok.com has a global rank of 14 on Similar Web and a national rank of 20 in the United States. There have been 1.9 billion visitors to the site so far, with each user viewing 9.84 web pages on average. There was a 41.58 per cent exit rate.
44. An Alexa Rank of 59
The Alexa ranking for TikTok’s website was 59 as of the beginning of January 2022 (which means that Alexa considers it the 59th most-accessed website in the world).
Starting at the beginning of July 2021, the site had an Alexa rating of 74, dropping to 102 at the beginning of March 2021, came to 412 at the beginning of March 2020, and ranked at 3,225 at the beginning of January 2019, then 4,778 at the end of November of 2018. This shift strongly indicates TikTok’s rising popularity in recent years.
45. #ThinBlueLine Has Had 2.7 Billion Viewers
TikTok has expanded its user base beyond its original purpose of hosting lip-synching and short musical video clip performances. For instance, there have been 2.7 billion total views of films tagged with the hashtag “#TheThinnBlueLine,” which honours law enforcement officers.
The 2021 release of this content received 2.3 billion pageviews, while the 2020 edition received 530.1 million, and the 2019 version received 37 million.
46. Among #TheHitmakers2022, Lizzo, the “TikTok Queen,” has the most followers.
According to TikTok’s annual report, Lizzo is the most popular artist on the #ForYou charts and feeds in the United States. In addition to the Tiktok Queen, the most popular artists in the United States are Charlie Puth, Bad Bunny, Doja Cat, Yung Gravy, Billie Eilish, Nesa Barret, Meghan Trainer, Nesa Barret, Selena Gomez, and Bella Poarch.
47. 67% Of American Adolescents Are Active Users of TikTok.
TikTok Has Become Popular Among Teenagers
This information is courtesy of DisobeyArt/Shutterstock.com.
A recent Pew Research Center survey found that TikTok is the second most popular social networking platform among teenagers. At least 67% of high school students use TikTok every week, with 16% using it constantly. TikTok ranked third, behind YouTube, Snapchat, and Instagram.
48. ByteDance, Is Valued as a 300 Billion Dollars Startup
On a recent secondary private equity market valuation, ByteDance was worth more than 300 billion dollars, or about 170 per share. The number dropped from its all-time high of almost 400 billion dollars reached the previous year.
49. TikTok Is Currently (And Formerly) Banned in Several Countries.
TikTok’s popularity has skyrocketed since it first debuted. TikTok is undeniably popular, but it also has a lot of critics for various reasons. Several countries have either permanently or temporarily banned TikTok.
TikTok is considered too risky for India’s national security, citizens’ privacy, and online safety. Hence the country has banned it indefinitely. At the beginning of 2022, Afghanistan outlawed the use of TikTok.
The Taliban stated that this restriction would make young people more resistant to false information. Until May 2022, the prohibition has not gone into effect, and its long-term viability is unclear.
The Islamic republics of Bangladesh, Indonesia, and Pakistan have lifted their bans on the video-sharing platform in recent months. Syria, Armenia, and Azerbaijan have all experienced censorship of the video-sharing app TikTok.
The reasons behind the ban in the mentioned nations are reservations about pornography, the mitigation of incorrect information that might result in violence and combating trafficking laws.
Concerns over the app’s transmission of a large volume of user data to China have prompted a new look at TikTok in the USA.
50. 20% Of Households With an Annual Income of at Least 75,000 Dollars Have Earned Through TIKTOK.
TikTok has generally even usage across the financial spectrum, based on Pew Research’s survey regarding the social media platform’s use by adults in the United States.
Twenty-two per cent of those with incomes below $30,000 report using TikTok, while twenty-nine per cent of those with incomes between $30,000 and $49,000, twenty per cent of those with incomes between $50,000 and $74,000, and twenty per cent with incomes of $75,000 or more make the same claim.
MarketingCharts cites a prior study showing that 37% of U.S. TikTok users have a household income of 100,000 dollars or more.
51. More Than 15% Of American TikTok Users Have Annual Incomes of Less Than 25,000 Dollars.
According to the Khoros Consulting 2022 Social Networking User Demographics Guide, 15.4 per cent of American TikTok users had annual household incomes of under 25,000 dollars.
In the United States, 12.4% of TikTok users have annual incomes between 40,000 and 60,000 dollars, while 11.2% have incomes between 25,000 and 40,000.
According to the survey, 7.2% of American TikTok users make between 60,000 and 75,000 dollars per year, and 13.6 per cent have a mean net worth between 75,000 dollars and 100,000 dollars, according to the survey.
Finally, in the United States, 40.2 per cent of people on TikTok have annual household incomes of 100,000 dollars or more.
But it’s also popular with people who have modest incomes. Eighteen per cent of its users say they have an annual household income of 25,000 dollars or less.
Those younger than 18 comprise a sizable chunk of TikTok’s intended audience. Thus omitting them will bias the results. Many low-income homes may be student apartments whose residents will likely become wealthy once they leave school.
52. TikTok Has More Female Users Than Male Users in 53 Global Markets.
WeAreSocial analysed the gender ratio of TikTok’s global adult user base. TikTok attracts more female users (56.1% of all users) than male users (43.9%). The Philippines (65%) and Indonesia (66%) are countries where women hold the upper hand.
As of the end of July 2022, 56.2 per cent of the app’s global users were female, while 43.8% were male, according to data gathered through advertisements on the platform.
53. The Female Population Dominates TikTok
Females comprise roughly 57 per cent of TikTok’s user base as of the beginning of 2022. Similarly, 53.79 per cent of TikTok content creators are women. Women between 18 to 24 make up the largest demographic of those who use TikTok (23.8%).
54. Tiktok’s Largest User Base Is in Saudi Arabia.
Research from January 2022 claims that 89.1 per cent of Saudi Arabians aged 18 and older regularly use TikTok’s video-sharing app.
In second place, with an estimated 81.3 per cent share, was the United Arab Emirates. Following first-place Kuwait at 75.4 per cent was Thai at 63.3 per cent and Qatar at 62.1 per cent. One hundred thirty-one million Americans, or over half the country’s digital population, utilised TikTok.
55. There Will Probably Be 835 Million People in China Using Douyin by 2025.
There are several reasons why so many individuals in China use this social streaming app. By 2022, people expect Douyin to have over 693 million users in China; by 2023, there will be over 747 million; by 2024, there will be over 795 million; and by 2025, there will be over 835 million.
56. Douyin Is Among China’s Most Popular Mobile Apps for Posting Short Videos.
As of the end of July 2022, Douyin had surpassed all other apps in China in terms of downloads. TikTok, owned and operated by Bytedance, has 715,000,000 MAU each month. Douyin’s parent company, Bytedance, also controlled Houshan and Xigua, two other popular short-form video sites.
57. TikTok’s User Base Is Getting Older as Time Goes On
The percentages of U.S. users of TikTok by age are as follows:
- For people aged 10 to 19: 32.5 per cent
- People aged 20-29: 29.5 per cent
- For people aged 30-39: 16.4 per cent
- People aged 40–49: 13.9 per cent
- Of those over the age of 50: 7.1 per cent
Since the platform has the greatest growth potential among the youngest and oldest age groups, the platform anticipates its greatest growth over the following few years.
There was a 13.4 per cent increase in users aged 65 and above in 2022, while there was a 12.9 per cent increase in users aged 0-11 that same year. More than half of all Americans between 12 to 34 years use TikTok.
58. As of 2022, Dior Was the Most Widely Discussed High-End Label on Douyin.
As of 2022, on Douyin, Dior has more fans than any other luxury brand. More than 202,000 people searched for “Dior” on Douyin from August 7th to 13th, 2022. The third and second spots went to Cartier and Coach, respectively.
59. TikTok’s #Dog Resulted in 244.8 Billion Total Views
In 2022, the Golden Retriever had an astounding 21.2 billion viewers with the Tiktok hashtag #goldenretriever. Having attained 9.1 billion, the German Shepherd is in second place. #Rottweiler ranks third with 8 billion views.
Having attained 6.7 and 5.4 billion views, the French bulldog and the pug come in at number 4 and number 5, respectively.
60. TikTok is 2022’s Most Rapidly Expanding Brand
According to Brand Finance, TikTok has become the fastest-growing company in the world. The brand value of the app increased by 215 per cent in 2022.
The value of the company’s trademark has increased to 59.0 billion dollars from 18.7 billion dollars in 2017. It ranks 18th amongst the world’s leading 500 highest-value brands, making it the most prominent new entrant.
61. Children and Teens Use TikTok Instead of YOUTUBE.
Among young people today, TikTok has surpassed YouTube in terms of popularity. TikTok surpassed YouTube as the preferred platform for young people to spend time on in June 2020. TikTok accounted for 82 minutes of their day, while YouTube accounted for 75 minutes.
Since then, TikTok’s popularity among young people has only grown. TikTok surpassed YouTube in daily time spent with children and teenagers by 2021, with users viewing a mean of one and a half hours daily on the app.
62. A Default Setting Makes TikTok Accounts for Users Below 16 Years Private.
TikTok decided to make under-16 user accounts private by default end of January 2021. The kid’s content and interactions are only accessible to authorised users.
63. TikTok Has More Parental Blocks Than Any Other Social Networking App.
Quastodio also found that, in 2020, TikTok was the most popular social networking app among children across all regions examined and the highest blocked among parents worldwide. In that order, the most popular apps for parent blocking were TikTok, Instagram, Snapchat, and Facebook.
64. Tiktok’s Highest-Paid Creators Are Sisters Khaby Lame and Charli D’Amelio.
Even now, Charlie D’Amelio earns more than any other TikTok creator. With lucrative endorsement deals from companies like Dunkin’ Donuts and Invisalignn, the 19-year-old performer rakes in 105,770 dollars per video she posts online. She and her family star in their show on Hulu called ‘The D’Amelio’.
By the end of June 2022, Khaby Lame had the most subscribers on TikTok. The 22-year-old internet star makes 92,270 dollars for each of her viral videos. He has worked with prominent parties such as Hugo Boss, Xbox, and professional footballers worldwide.
TikTok’s Future Prospects
With over 300 million downloads in the initial quarter alone, the users have set up TikTok to explode in popularity during COVID around 2020.
At this time, it had more monthly users than Twitter and Snapchat combined. However, the federal government of the United States has been among the main obstacles to the growth of TikTok.
Due to security concerns, the federal government of the United States has tried to ban the app in the country. Although the government has agreed, Oracle and Walmart’s takeover of the popular social media posting app’s U.S. operations has yet to formalise the notion.
TikTok must discover another way into the American market if this agreement fails. TikTok still has much to do if it wants to compete with Apple in income.
However, the sheer number of individuals who use it worldwide bodes extremely well, and the fact that more individuals continue to install TikTok every day indicates that its popularity is only growing.
TikTok is here for the long haul and to accomplish exceptionally well compared to the other major social networking sharing applications, with a massive net worth that will only grow.