How to

Setting up an Online Business in Australia in 2024

The online business landscape has undergone a significant transformation in recent years, and the trend is expected to continue in 2023. With the rise of e-commerce and digital platforms, setting up an internet business has become more accessible and cost-effective. However, starting an online business in Australia requires proper planning and execution to ensure success. 

This step-by-step guide will provide tools and frameworks to help establish your internet business in Australia in 2023. Whether you’re a seasoned entrepreneur or a newbie, this guide will equip you with the essential knowledge and skills to thrive in the digital world.

How to Start an Online Business in Australia?


There are compelling reasons to consider establishing an online business in Australia.  First of all, the COVID-19 epidemic has highlighted the need for a solid online presence, making it necessary for every firm to succeed. 

Furthermore, by 2025, the Australian eCommerce market is anticipated to reach a record high of $70 billion, offering several potentials for companies to participate in this profitable industry. The internet market might be a game-changer for your success in Australia, whether you want to launch a new business or grow an existing one.

You should ask yourself the following questions before you begin outlining the stages for establishing an online company in Australia:

Checklist to Launch Your Company


These are the measures you should be taking if you’re serious about launching an internet company in Australia:

Choose Your Business Structure

Seven alternatives are available when choosing a good company structure for your internet business. To make an informed decision, it is strongly urged that you thoroughly study each possibility and review the relevant statistics available on the Australian government’s website. 

An essential step in laying a solid company foundation and positioning yourself for long-term success is picking the appropriate business structure.

Register Your Business

You must register your internet business with the appropriate authorities in Australia to legitimise it. Obtaining an exclusive 11-digit Australian Business Number (ABN) is required, which you may do via the official website. 

You should also check the ASIC (Australian Securities and Investments Commission) database to ensure your business name is accessible for registration. Registering your company may create a legal presence, receive several perks, and raise your reputation as a reliable company in Australia.

Check if You Need a License.

It’s critical to ascertain whether your internet business needs special licenses or licenses, which may vary depending on the nature of your enterprise and the sector you operate in. You should verify with the Australian Business License and Information Services to ensure the rules are followed. 

This will provide you with specific details on the licenses, permissions, and registrations you need to get to conduct your business in Australia lawfully.

Register for Taxes

To avoid any potential penalties, it is advised that you consult with an accountant before registering for taxes. Even if you can locate some data independently, a specialist’s knowledge can help ensure that you follow all applicable laws and give sage advice.


When it comes to financing your business, you have a variety of options. Create your firm from scratch, hunt for debt or equity capital, or investigate official support programs and commercial loan options that various Australian banks offer. It is essential to thoroughly weigh each option’s advantages and disadvantages before deciding which best matches your financial situation and business objectives.

How Do You Create an Online Shop?


Establishing a business may be difficult, especially when beginning from zero. It’s crucial to adhere to specific regulations, whether starting a home-based business or opening an office. Although it’s acceptable to spend less money immediately, engaging a specialist is advised when it’s practical.

While you wait, you may use the beginning kit and software suggestions we’ve put together to help you launch your company. Understanding that every firm is different and has specific requirements is critical. As your firm grows, these tools can assist you in getting started and maintaining your organisation.

Build a Website

If you want to establish a solid online presence for your business, choose the domain option, that’s only available for registered companies. When selecting a domain name, make sure it’s easy to find on search engines. 

Also, hiring a skilled web designer is crucial because a website’s appearance is responsible for 94% of its initial impressions. By making wise choices in these areas, you can create a professional and easily discoverable online platform to help your business thrive.

Keyword Research

Doing keyword research and analysis is critical to ensure your content reaches your customers and vice versa. This continuing procedure illuminates current trends and updates you on the most recent search engine optimisation (SEO) strategies. 

If you are unfamiliar with SEO, consider hiring an expert to assist you in navigating this challenging industry. Doing so may optimise your content and boost its visibility, resulting in more economic success.

SEO-friendly Website Structure

Whenever you’ve identified new keywords through research, including them in your website’s simple yet effective framework is critical. The Home, About Us, Services, and Contact sections should form the backbone of your website. 

As your company grows, your website might become more complicated and feature-rich. Yet, building a solid foundation for your online presence requires starting with a primary and clear website layout that combines essential keywords. This allows you to design a professional, user-friendly website to help your business thrive.

Targeted Content


Producing content for your website’s specific pages is critical, but employing the correct information is also vital. You may address essential topics in your region and give helpful information to visitors by integrating relevant keywords. 

This establishes you as a reliable source of information and motivates people to return to your website for more beneficial information. You can improve traffic to your website and generate more leads and sales for your company by continuously publishing high-quality, keyword-rich content.

Audit your Website

Check your pages for mistakes, broken links, technological difficulties, and other defects to verify that your website is optimised for search engine rankings and ready to reach your traffic objectives. This lets you discover and solve issues affecting your website’s SEO rankings. 

This will assist you in developing a more user-friendly and professional website that will inspire people to remain and interact with your content. Monitoring your website for mistakes and upgrades regularly can help you stay ahead of the competition and enhance your online visibility.

Submit it to Google

Finally, submit your sitemap to Google Search Console. ‘Googlebot’ will examine your sites to index content and calculate your rank, but it will also look for broken links, changes, and other issues. Congratulations, your website will now appear in search results!

P.S. Email marketing may be an excellent strategy to increase conversions and sales and drive more traffic to your online shop. As a result, consider enlisting the assistance of a reputable marketing automation service.

Remarketing is another excellent method for increasing conversions for your company through internet advertising. If you spend on this strategy, you will generate more leads for your company.

Remember that various legal notifications, such as Privacy Policies, Disclaimers, and Terms & Conditions, should be included on your website.

How to Start E-commerce Business in Australia?


The advantages of eCommerce are numerous and can significantly benefit your business. If executed effectively, it can expand your reach beyond your physical presence and operate 24 hours a day, seven days a week, giving you at least eight extra hours to attract customers than physical establishments. 

The best part is that this business model is cost-effective, which means it doesn’t require as much capital to start and operate as traditional brick-and-mortar stores.

If you’re convinced of the benefits, it’s time to start with the steps to help your eCommerce business get up and running. By following these steps, you can create a successful online business that provides convenience and value to your customers while also driving growth and profitability for your company.

Choose What Products To Sell.

When starting an online store, selecting a market where major brands don’t already dominate is advisable. This way, you can offer unique and valuable products that quickly capture the attention of your target audience. 

By carving out a niche in the market, you can differentiate yourself from the competition and establish your brand as a trusted and respected authority in your chosen field. This approach can lead to greater customer loyalty, increased sales, and sustained business growth.

Find a Supplier

When you’ve determined whatever items you wish to offer, the following step is to locate a supplier. Use Google to find suppliers in your sector. It’s much better if you can make things yourself. But evaluate how long it will take to manufacture the items and whether your organisation has enough area to increase production.

Besides manufacturing, other possibilities to explore include partnering with wholesalers or drop shippers. Wholesalers often provide reduced bulk quantities, but drop shippers can send individual items straight to your clients on your behalf. 

Selecting the correct supplier is crucial to your success, so carefully consider each choice and choose one that corresponds with your company’s aims and beliefs.

Set Up Your E-commerce Business.


Creating your online store is the most enjoyable aspect of beginning an eCommerce business. Before you open your business, you’ll need to come up with a name and logo that appropriately represent your company. When you’ve settled on a word, you should register your domain name and choose a platform for developing your website.

Next, add and categorise your items and connect your business to online marketplaces to maximise earning potential. Ensure your website is simple to use and has a visually appealing design that will entice your viewers. Also, you should optimise your site for search engines to guarantee that potential buyers may quickly find it.

Remember the significance of providing your clients with a flawless purchasing experience while you create your online business. Make sure your checkout process is simple and safe, and think about giving flexible payment and delivery choices to meet various consumer preferences. 

You can boost your chances of success and generate long-term growth for your eCommerce business by developing a user-friendly and customer-centric online shop.

Establish Your Brand and Start Marketing

Developing a solid brand and an efficient marketing plan are critical components of the success of your eCommerce business. This process may take time and effort, but it is incredibly gratifying when your company becomes well-known and well-liked by clients.

To construct your brand, you must have a distinct voice and visual identity that distinguishes you from your competition. This process is part of creating a logo, selecting brand colours and typefaces, and building a brand statement that connects with your target audience.

After you’ve established a solid brand identity, it’s time to start promoting your company through various channels. Social media advertising, email marketing, content marketing, and paid search ads are all examples of this. 

Focusing on creating trust with your consumers by keeping promises, offering good customer service, and managing returns and inquiries with care as you advertise your brand is critical.

You may boost awareness of your eCommerce firm and cultivate a loyal client base over time by developing a solid brand and an efficient marketing approach. Remember to track your outcomes and alter your system to maximise your marketing efforts.

User-friendly E-commerce Platforms

For Australian businesses, four software systems have proven highly effective, even for those with limited experience. With the tools discussed below, you can streamline your business operations and improve productivity without needing extensive technical knowledge or experience. 

Whether you’re just starting or looking to upgrade your existing systems, these software solutions can help take your business to the next level.



Image Source- Instagram

Shopify is a popular e-commerce platform that hosts over 1.7 million businesses. It offers a comprehensive suite of tools to create and manage an online store and a network of suppliers you can connect with. 

With Shopify, you can easily set up your online store and manage your inventory, payments, and shipping, among other things. It’s a user-friendly solution that allows you to focus on your business rather than the technicalities of running an online store.



Image Source- Instagram

Adobe’s Magento is a robust multi-channel e-commerce platform. It is appropriate for B2B and B2C organisations and has a variety of capabilities for developing and advertising site content. You have infinite customisation choices with Magento, allowing you to build a unique and personalised e-commerce experience for your consumers. 

The platform is highly scalable and capable of handling many items and transactions. Magento is worth considering if you’re searching for a versatile and robust e-commerce system.



Image Source- Instagram

WooCommerce is a WordPress-based e-commerce platform that can be quickly implemented into your website as a plugin. You can establish an online store with WooCommerce and manage your items, orders, and payments directly from your WordPress dashboard. The platform has several extensions and plugins that may help you tailor your store to your requirements. 

WooCommerce is also recognised for its robust security features, which can aid in the protection of your client’s information. WooCommerce is an excellent choice to explore if you currently use WordPress for your website and want to add an e-commerce component.



Image Source- Instagram

PrestaShop is an eCommerce platform with a dynamic, user-friendly interface with unique and futuristic features. It partners with over 300,000 retailers and offers a range of customisable templates and extensions to enhance your online store’s functionality.

You can create these platforms to be user-friendly, allowing anybody to create an internet store without the assistance of programmers. But, you may benefit from their customer care if you require help along the procedure.

You could be interested in implementing banking services like PayID, which facilitate B2B transactions and enable you to quickly, simply, and securely accept customer payments.

Bottom Line

It seems manageable to start an internet business. You should feel prepared enough to eventually try out your huge idea if you only make the extra effort to understand the legislative context and keep up with modern practices.

Follow all the instructions in this article carefully, and give yourself enough time to investigate the e-commerce websites we suggested.


1. Do I Need a Business License To Sell Online in Australia?

Yes, in most cases, you will need a business license to sell online in Australia. The special approval required will depend on several variables, including the kind of goods or services you’re offering, where your company is located, and how big your operation is.

In Australia, businesses must register with the Australian Securities and Investments Commission (ASIC) before legally operating. You may also need to register for other licenses or permits, such as an Australian Business Number (ABN), Goods and Services Tax (GST), and a tax file number (TFN).

You are advised to obtain expert guidance from an accountant, lawyer, or business counsellor if you need clarification about the licenses and permissions necessary for your firm. To learn more about the charges and permissions required for your firm, visit the Australian Business Licence and Information Service (ABLIS) website.

2. How Do I Legally Start an Online Store?

To legally start an online store in Australia, it is essential to comply with several legal requirements. These include selecting a suitable business structure, registering your business, obtaining necessary licenses and permits, protecting your intellectual property, complying with consumer protection laws, and setting up payment and shipping options.

To ensure that you meet all the legal obligations, it is recommended that you seek advice from a professional advisor, such as an accountant or a lawyer. Additionally, you should refer to the relevant legislative sources, such as the Australian Securities and Investments Commission (ASIC) and the Australian Business Register (ABR), to ensure that you comply with all legal requirements. By taking these steps, you can legally start your online store and operate it with confidence.

3. How Can I Make Money From Home in Australia?


There are many ways to make money from home in Australia. Here are some ideas to get you started:

Freelancing: You can offer your skills and expertise as a freelancer in various fields, such as writing, graphic design, programming, and marketing.

Online tutoring: If you have expertise in a subject, you can offer online tutoring services to students of all ages.

Selling products online: You can sell products online through platforms like Amazon, eBay, or Etsy. You can also create your e-commerce website and sell products directly to customers.

Participating in online surveys: You can earn money through online surveys for market research companies.

Virtual assistance: You can offer services to individuals or businesses, such as administrative tasks, social media management, or customer service.

Affiliate marketing: You can earn a commission by promoting other people’s products or services through affiliate marketing programs.

Content creation: If you have a talent for creating content, such as videos, podcasts, or blogs, you can monetise your content through advertising or sponsorships.

Remember, it is essential to research and be aware of any legal and tax obligations associated with your chosen method. Additionally, professional advice is recommended if you have any questions or concerns.

4. How Much Money Do You Need To Start an Online Shop?

The amount of money you need to start an online shop can vary depending on various factors, such as the type of products you plan to sell, the size of your inventory, and the features you want to include in your online store.

If you pick a company strategy where you are not required to own the inventory, you may have to pay for an online store membership. In this guide for starting an online company in Australia in 2022, we discussed several user-friendly eCommerce platforms for beginners.