Elliott Watkins is the man behind the well-known YouTube channel “Muselk.” He goes by the online personas Mr.Muselk and Muselk. He is an Australian who lives in Sydney, New South Wales and is reported to be worth $13 million. Muselk has become well-known as a gaming YouTuber by enthralling viewers with gameplay clips from well-known games including Rainbow Six Siege, Team Fortress 2, Garry’s Mods, Overwatch, and Star Wars Battlefront. Working along with other YouTubers like Grizzly Berry, Uncle Dane, and ScottJAw has strengthened his reputation in the gaming world.
Relationships and Personal Life:
Muselk has negotiated ties in the YouTube community in his personal life. HyperShame (Hannah), a fellow YouTuber, and she ended their relationship in April 2016. As of right now, he is seeing Lynette, also known as LuneBun, on a regular basis in his videos. Furthermore, Grace Watkins, Muselk’s sister, is a YouTuber who primarily vlogs.
Revenue Streams on YouTube:
With more than 10 million subscribers as of 2023, Muselk’s YouTube channel has amassed a respectable 3.8 billion views since its launch. Assuming a daily growth of roughly 10,000 subscribers and an average of 300,000 views per day, the channel’s daily revenue is projected to be $2,400, or $880,000 annually, entirely from advertising.
Dynamics of Monetization:
YouTubers who create material for countries like the US, UK, Canada, and Australia usually get between $2 and $12 for every 1000 monetized views, which accounts for 40 to 80% of the total views. These revenues depend on several variables, such as the device being used, the location of the viewers, the ad inventory, and engagement metrics. Advertisers bid a minimum of $0.01 per view in an auction system for ad views. Higher ad rates result from giving marketers a premium way to target the top 5% of most popular content—the Google Prefered program.
Differentiated Sources of Income:
In addition to ad money, Muselk utilizes other sources of income that YouTube creators can access:
YouTube Premium subscribers who pay a monthly fee to access the platform ad-free help fund the wages of artists according to view time.
Super Chat and Super Sticker: During live streams, fans communicate and generate more income.
Extremely grateful Through one-time animations with customized remarks, viewers show their gratitude.
Purchasing: To showcase and market their goods on YouTube, qualified producers link their stores to the platform.
YouTube Shorts: Based on each country’s unique Creator Pool, ad money is combined and distributed, paying creators according to their portion of the total views.
All Other Costs:
Production expenditures, staff pay, travel, equipment, rent, utilities, amenities, entertainment, subscription fees, and living expenses are just a few of the costs associated with creating content. Taxes are a major expense that are based on income and tax brackets. The highest tax rate in the US is now 37%. The combination of these costs affects Muselk’s capacity to invest and save, which in turn affects the increase of his nett value.
Additional Revenue Sources:
Through sponsored videos, which he has done in partnership with companies like Steamgroup, EA Ronku, Paragon, and OnePlus, among others, Muselk augments his revenue. His revenue streams are further diversified by the fact that he also sells a variety of goods on his own website.