It’s hard to predict what internet phenomenon will sweep the globe this year, but you can bet it will start trending on TikTok. The app’s ever-growing user base also means you can monetise it in several ways.
The TikTok Creator Fund began operations last year with an enormous USD 200 million in seed money and plans to grow to $1 billion over the following three years.
The most innovative and interesting video makers on TikTok probably have considerable money waiting for them.
So is it worth your time applying for the TikTok Creator Fund?
We address your concerns regarding this innovative (and perhaps divisive) new program in this post, so keep reading, but first, let’s understand what TikTok is, shall we?
What is TikTok?
TikTok was first introduced in September 2016 in Beijing, China; it was locally called Douyin. Later, in 2017, the social network was released internationally under its current name, TikTok.
This network is a live video editing and sharing platform that lets users add effects and special effects to their movies in real-time, including edits, time-lapse, voiceovers, filters, and green screens.
Three years after its global debut in 2020, TikTok had already racked up over two billion downloads.
Why is TikTok so Famous?
TikTok’s widespread appeal stems from several sources, including the app’s user-friendly layout, the novelty of its scroll-to-view clip feature, the sophistication of its pattern-recognition algorithm, and the entertaining simplicity of its interface.
Thanks to the app’s appealing interface, even severe topics like how to use Microsoft Excel or write a winning resume have become viral Internet sensations thanks to TikTok. Modifying material with TikTok’s tools is a surefire way to attract the app’s core demographic of young people.
What’s the Creator Fund?
The Creator Fund, a TikTok pay-per-view option, was introduced in the spring of 2021. It provides guidelines on recognising and compensating content producers for their efforts in making videos that users like watching.
The platform has promised a massive budget of north of £231 million for its first three years to support the innovative creator base, and this number is only expected to grow.
The corporation claims that while determining an individual’s profits, several elements are taken into account, such as the number of videos viewed and other measures of engagement.
It was speculated that Australian TikTokers would be included in the Creator Fund by the beginning of 2023 or as early as late 2022.
How Much Do TikTokers Earn?
For every thousand times your video is viewed, you can make up to $4.00. As a result, if your video gets a million views, you may make as much as $40, albeit the most popular TikTokers earn millions.
The focus of TikTok is on user-generated and shared short videos. TikTokers with the most interaction have used dance and music in their videos. Despite its reputation as a dance and music app, TikTok also features accounts dedicated to other themes, such as personal finance.
To qualify for the TikTok Creator Fund and earn money from your videos, you must have at least 100,000 subscribers and 100,000 views in the last 30 days. The fund is being phased out in favour of the beta version of the Creativity Program, which is currently invite-only.
Potential TikTok Ban
TikTok was almost banned in the United States under the last administration because of security concerns regarding Chinese authority access to user information. According to a Wall Street Journal article published on March 15, the Biden administration warned that a ban is feasible unless the app’s Chinese ownership divested, despite having previously ruled out an outright ban.
Concerns about kids’ safety on TikTok were the focus of a March 23 hearing, and the FBI and Department of Justice are looking into claims that the app has spied on American journalists.
How Much Does TikTok Pay Per Sponsorship?
Forbes reports that the average TikToker makes around $100,000 for a sponsored video, with the highest-earning stars making up to $500,000 per upload. Your profits on TikTok are proportional to the number of people who follow your account and the frequency with which they view, like, and remark on your video clips.
TikTok stars monetise their fame by endorsing and selling the products of other brands. Your success will vary depending on the demographics of your fan base.
How to Grow a TikTok Account?
Earning potential for branded snippets and ads on TikTok increases in proportion to the number of a user’s followers. Your potential to become a big earner rises in proportion to the size and engagement of your fan following.
You can increase your TikTok popularity by taking specific actions. There is a catch: it takes time. Building a large TikTok following requires patience, perseverance, and effort. Think about these tips to increase your TikTok following and earnings.
1. Find Your Niche
Think about your skills and hobbies and who might enjoy your short videos. More specifically, there is always stiff competition on this social network. Developing a fan base will be easier if you narrow your emphasis to a particular population subset.
2. Create a Profile
After determining your target audience, tailor your profile to appeal to them. When creating your profile, try to picture yourself as your ideal audience would see you.
3. Create Unique Clips
The best way to build an audience is to make videos that nobody else has. Keep your video aesthetic constant so your viewers can quickly identify your work. Create content that will keep your viewers interested.
One effective strategy is to solicit feedback on your videos from friends and other TikTokers. Their feedback can provide a new perspective on the situation or highlight flaws in your work that you may have overlooked.
4. Post Content Often
Regular video uploads will keep your viewers fascinated. It’s up to you to establish a routine that works for you; just be sure to update your profile with new videos regularly so it doesn’t come across as neglected. If you’re concerned that you won’t have enough time to publish frequently, consider devoting some time each week to producing several shorter videos that may be shared later.
5. Interact With Your Audience
Maintaining an active profile demonstrates to marketers that you can make videos that receive a favourable reaction. Once you’ve established a regular schedule for publishing content tailored to your niche, it’s time to start interacting with your audience. Engage your audience by holding contests, requesting that they tag their friends, and responding to their remarks.
6. Promote Your Content
Upload your films to YouTube and other sites. You’ll earn more views and clicks through your TikTok videos.
These methods will help you gain a larger following on TikTok and demonstrate to advertisers and partners that you have a dedicated and engaged fan base. If you want to make money as a TikToker after brands start paying notice to you, you need to know your worth. It’s possible to turn your TikTok character into a lucrative side gig, if not a full-time career.
Top-Earning TikTokers in the World
Young women currently comprise a disproportionate number of TikTok’s most popular user bases. This makes sense, given that 25% to 30% of the site’s users are under 30. Forbes recently listed some of the highest-paid people.
The section below lists the top earners on TikTok, a projection of their profits, and details on how they parlayed their TikTok fame into lucrative careers.
1. Charli D’Amelio
- Estimated Income in 2022: $17.5 million
- Followers Today: 135 million
The 18-year-old Charli D’Amelio has earned an incredible $17.5 million, making her the highest-paid TikTok star. Charli first gained attention as a competitive dancer, and her dance videos went viral on the site.
She has a massive following of 150,500,000 people and has signed licensing deals with major companies such as Prada, Hollister, Procter & Gamble, Burberry, and Dunkin’ Donuts. Charli and her sister Dixie are the main characters in their Hulu program and a Snapchat special. D’Amelio Brands, a clothing and cosmetics firm, was founded by the siblings and their parents in 2016.
2. Dixie D’Amelio: $10 Million
Estimated Income in 2022: $10 million
Followers Today: 57 million
Dixie’s career was similar to her sister Charli’s; the siblings work together frequently. Dixie is succeeding as a pop singer even though Charli has more fans and a more extensive fan base than she does (57.2 million versus 150.5 million).
Before unveiling her second track, featuring Wiz Khalifa, Dixie bagged a contract with HitCo Entertainment and launched her debut single in 2020.
3. Addison Rae: $8.5 Million
Estimated Income in 2022: US$8.5 million
Followers Today: 86 million
Addison Rae Easterling, better known by her username Addison, has been using TikTok since its infancy. Beginning with posting dancing videos to TikTok, she quickly rose to fame. In addition to her 88.7 million followers, former competition dancer Easterling has amassed 5.8 billion likes on her Instagram posts.
As a result of her success on TikTok, Easterling has launched a cosmetics line under the name Item Beauty, recorded a single titled “Obsessed,” and landed the lead role in Netflix’s reimagining of the ’90s teen comedy “She’s All That.” She is also expected to co-star alongside Patrick Dempsey in the forthcoming movie “Thanksgiving,” as reported by the Shreveport Times.
4. Bella Poarch
- Estimated Income in 2022: $5 million
- Followers Today: 90 million
Bella Poarch has 92.8 million followers and has emerged from relative obscurity to become one of TikTok’s highest-paid stars. According to Forbes, she is a former helicopter technician in the Navy.
Her 2020 lip sync clip propelled her into the upper echelons of the TikTok community. Poarch has since published her debut single and appeared in Prada, Tinder, and even Google advertisements. Her music recently earned her a Kid’s Choice Award from Nickelodeon.
5. Josh Richards
Estimated Income in 2022: $5 million
Followers Today: 26 million
The sole male on the list of top-earning TikTok accounts is Josh Richards. In addition to being an entrepreneur with multiple businesses, Josh entertains his 26 million subscribers with lip-syncing and dancing videos.
At 18, he launched Ani Energy, which makes energy drinks. Additionally, Josh co-founded Talent X, a company that helps manage talent and has been made an officer at Triller, a company that competes with TikTok. In addition to launching the Barstool Sports site and podcast with his buddy Dave Portnoy, he established a venture financing firm called Animal Financing.
6. Kris Collins
- Estimated Income in 2022: $4.75 Million
Kris Collins used to be a hairstylist, but when the COVID-19 shutdowns hit, she was forced to find other work. She plays the lead role in every video and gets inspiration for her many roles from herself and her relatives.
Collins’s fame isn’t confined to the video-sharing app. Her films have been frequently shared on social media, and she has 8.87 million subscribers to her channel on YouTube. Forbes stated that several firms sponsor her material, including Lionsgate, Hershey, and Pantene.
7. Avani Gregg
- Estimated Income in 2022: $4.75 Million
Avani Gregg went from Indiana to Los Angeles and joined Hype House, a collective of TikTok stars’ content makers, in December 2019.
She has since acted in the online series “Chicken Girls” and published an autobiography, “Backstory: My Life So Far,” in 2021 with Simon and Schuster. She has racked up over 3 billion likes and 43.1 million followers on TikTok.
Can You Make a Career as a TikToker?
The quick response is “yes.”
You can make a career off of your creativity if you publish frequently, have many people watch your videos, and grow your following.
Keep reading to learn how to maximise your first TikTok payout.
1. Find Brand Deals
Creating branded content for businesses to increase sales to a more youthful and diverse audience is the ideal method to monetise your TikTok account.
It’s essential to locate businesses that align with your content and values before contacting them.
2. Launch the Video Gifts Function
If you enable the Gifts option on TikTok, your viewers can financially express their appreciation for your content and encourage you to create more. TikTok’s Creator Next Help is a part of this update, providing various resources to help you monetise your content.
When you enable this in your profile settings, viewers of your videos or live shows will notice a “Gift” icon in the bottom right corner of their screen. They can select a present to send (in exchange for diamonds) and leave a message at that time.
3. Join TikTok Creator Marketplace
For users to work with brands on paid and reward-based initiatives, they must first join the TikTok Creator Marketplace.
If you meet the requirements and move into the Creator Marketplace, you can search for and use it to open promotions or make yourself accessible to brands for sponsored content.
Keep in mind that some countries have banned Tiktok due to issues with privacy and the nature of the material shared on the site.
Tips on How to Go Viral on TikTok
Getting your TikTok video seen by millions of people is a challenging but worthwhile goal. Over 1 billion people use YouTube monthly, and hundreds of thousands of videos are uploaded daily. However, it is possible, and there are examples of even relatively new TikTok accounts becoming extremely popular.
Here are a few pointers to assist you in making your cin making more viral-friendly on the site.
1. Understand the Audience
TikTok hosts various materials; therefore, the app also hosts multiple user communities.
Knowing your audience and the types of material they enjoy and share is crucial.
Creating fitness films may be more worthwhile than cooking videos if, for instance, your daily yoga program TikToks receive many more views and likes than your nutritious recipe ones.
The more specific you can be with your audience, the more likely they will begin stitching and sharing your TikToks.
The more views you get, the more likely your content will be featured on other users’ For You Pages and Discover pages, thus increasing the likelihood that your content will go viral.
2. Promote Your Content
Sharing your TikTok videos on other social media sites like Instagram, Facebook, and YouTube can help spread the word about them.
To encourage viewers to check out your profile and finish your TikTok, you can promote the first few seconds of your Insta story.
3. Post Regularly
You’ll need a timetable to start appearing on people’s For You page, as TikTok’s algorithm rewards users who post frequently and generate more traffic to the network.
Although TikToking every waking moment may be excessive, maintaining a regular posting schedule is crucial.
You can upload one TikTok every day, or as many as three per week, so long as the quality remains high.
4. Utilise Hashtags in Your Industry
Hashtags can help you recommend your content to people interested in a specific niche or subject. That’s because they tell the system what your video is about, so it can give relevant recommendations.
You only need three to five hashtags to express your message, and by using more specialised ones rather than #FYP, you can guarantee that your films will compete with fewer others.
Use #recipe #boba #milktea, for instance, if you’re making a TikTok about how to create boba.
5. Work with Other TikTokers
Working with other creators can increase the number of people that see your TikToks.
Get to know other creators in your field by leaving comments and private messages on their videos.
That way, you can organise to publish illustrations or challenges that you make jointly on each other’s pages.
Working with other TikTokers increases the likelihood that your videos will be seen by those not already following or liking you.
6. Keep Up With The Trends
Every day, there appears to be a new TikTok fad, making it like an uphill battle to stay abreast of them all.
But if you can continue catching up with them, use that to your advantage.
Get on the bandwagon when a new fad or trend that everyone is doing becomes popular.
Browse your For You Page to look for patterns and trends, or visit Discover to learn about the most popular songs and hashtags.
If you want more people to see your films and have them highlighted on users’ For You pages, post them when the trending topics are.
7. Encourage Interaction
Engaging with your audience is another great way to gain more views.
Stimulate conversation by replying to comments and sharing Stitchable TikToks with your followers.
Users are more likely to be recommended to watch your clips in the future if they have previously interacted with your TikTok.
In addition, they will consider you a friend and be interested in what you have to say.
8. Keep It Short
Even though you may now upload 3-minute movies to TikTok, keeping it brief is still your best strategy.
This is because people’s attention spans are limited, and shorter movies are more likely to hold their interest than lengthier ones.
If you can get the idea over in the first 15 seconds of a video, people are likelier to watch the entire thing, hopefully more than once.
You might earn more money from shorter videos. This increases the likelihood that people will watch your films.
9. Add CTAs
Add a compelling Call-to-action if you want readers to take action after consuming your content.
Include a call to action in the video’s closing captions or description for viewers to take. Have them leave a comment with a dish they like or an exercise routine to Stitch into your video.
CTA will keep your audience interested and coming back for more.
Create a video of yourself narrating a narrative, then invite them to check out part two on your account or comment if they’d like to see it.
10. Use Audio
TikTok also lets you record your voice to better communicate with your audience.
To get your material in front of the right people, you need to accompany it with engaging audio.
You can also encourage users to combine your original song with your TikTok by promoting it on both platforms.
Some TikTokers, for instance, will issue a “sing with me” challenge in which they’ll produce an original audio track with a beat and invite others to complete the song by stitching together their contributions or singing a duet with them.
Your audio clip may become an overnight sensation on TikTok.
How to Monetise TikTok
1. Promotions
Influencers often team up with major companies to market goods and services. Creators can earn between $5,000 and $25,000 for every million visits on a sponsored post, with sponsors paying anywhere from $0.01 to $0.04 for each view. However, success financially is highly correlated with both the number of fans and the dissemination of the content.
While some larger accounts may pay as much as $450,000 per post, starting influencers can offer their services for free.
2. Livestream
Live streaming is another method for TikTok creators to earn money from their viewers. If you’re an influencer, you may get closer to your audience by broadcasting live and answering their questions as they come in.
Viewers can show their appreciation for creators on live streams by sending them virtual gifts. The gifts can then be turned into Diamonds and cashed for rewards based on the videos’ popularity. The platform’s highest-paid producers can make $250 for each live stream.
3. Sell Products on TikTok
Creators have multiple monetisation options, including sponsored postings, live streaming, and physical and digital merchandise sales. You may use your following to market and sell anything from online courses to material goods. Sharing helpful resources like how-to guides and recipes is one such example.
Depending on how many people subscribe to your services and how much interest there is in your items, you might make anywhere from $100,000 to $250,000 monthly from these.
TikTok’s Calculations of Creator Earnings
Several parameters, such as location, content kind, engagement rate, and account health, determine creator revenues on TikTok. Although the precise formula is kept secret, a creator’s earnings appear to increase as their work becomes popular.
Requirements for Monetization on TikTok
A TikTok creator must have at least 100,000 views in the last 30 days to be paid by the service. Consistently producing high-quality, appealing content gives producers a better shot at financial success.
In Conclusion
Making money is the holy grail for any content creator, regardless of the medium they choose to publish on. You need a way to make money off the platforms you’re utilising to see any return on the time and energy you’ve already put in. Keep reading if you’re just starting TikTok and want to know how much money you can make.
Discovering the TikTok payment structure will help you evaluate the platform’s potential. It will also show you the possibilities available to you on the site.