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Australia’s Most Popular Loyalty Programs by Members in 2024

A rewards program may be used to foster consumer loyalty and increase the likelihood of repeat purchases. 

An effective customer loyalty program may raise your earnings and improve your interactions with consumers, whether you use a freemium model like Amazon Prime or a premium membership model like Starbucks’ rewards app. 

This article will provide all the information you want about the loyalty programs available in Australia in 2023, so let’s get started.

What Is a Loyalty Program?

Businesses may show their appreciation for loyal consumers by instituting a loyalty program. Participants in such a program are often rewarded with price reductions and other perks, such as advance notice of sales and access to limited-time promotions. 

The cost to join a rewards program might vary widely. 

Loyalty programs are used by many businesses to increase client retention and bring in new customers. Loyalty programs provide organisations with valuable data about client spending habits and preferences. Successful loyalty programs are suitable for businesses and consumers alike.

Many companies use customer loyalty programs to keep returning customers for more. While the discounts and advantages of a loyalty program may differ from business to business, they all aim to reward repeat consumers. 

Signing up for a loyalty program is an excellent idea whether or not you are a regular shopper.

How to Become a Member?

A growing trend in retail is customer loyalty programs, where repeat buyers are rewarded with discounts or other perks. Although the particulars of each loyalty program may be unique, the programs are generally structured similarly. 

To join a loyalty program, customers must often create an account with the retailer or company. Typically, you may do this at the register or website. After signing up, clients will automatically get points with each transaction. 

You may trade in your points for rewards like cash savings or freebies. In addition to discounts and early access to new items, some loyalty programs provide other perks to their members. 

Customers who often use a specific establishment might benefit significantly from enrolling in the loyalty program that the establishment offers.

How Much Can I Save From the Membership?

If you were a member of a gift card site, have you ever considered how much money you might save? The bargains and discounts might save you over $1,000 annually. 

You could go on a nice trip, buy some new clothes, or put down a deposit on a property with that amount. You’ll be able to buy more presents for people and still have money left over.

What Other Benefits Can I Get Apart From Discounts?

One of the benefits of joining a group is access to exclusive member-only pricing. Members may often get their hands on exclusive deals, events, and other perks first. 

Some clubs, for instance, provide members with priority purchasing opportunities for sold-out concerts and athletic events. 

Some may give members-only deals on airfare or restaurants. Others may provide unrestricted access to goods and services usually reserved for members only. 

Whatever the reward, joining a club or organisation may open up a world of savings and privileges you wouldn’t have.

Now you know the deal—the money-saving potential of loyalty programs in Australia. Have fun browsing for bargains!

Create your Customer Loyalty Program.

A branded Rewards Program is an excellent option if you run a company with thousands of customers and you want to provide them with additional perks.

Companies that can create a unique loyalty program for you are listed below.

EonX

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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Use immediate perks and special offers from major businesses and service providers to create your unique rewards program. These are some of how EonX might modify your loyalty program:

  • Access savings & perks right now.
  • Personalise incentives and rewards.
  • Make sponsors and alliances pay

Zinrelo

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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Zinrelo is an innovative incentives program that increases sales and returns on investment. To help organisations roll out the most effective customer loyalty rewards programs and generate substantial income, Zinrelo blends superior loyalty technology with data sciences and machine learning.

Australia’s Largest Loyalty Programs & Cards by Members in 2023

Are you anxious or having trouble falling asleep because you’re trying to figure out how to build or enhance the rewards or loyalty program your company now has?

Not by yourself!

Numerous marketers in the increasing sectors of fashion, food and beverage, sports, cuisine, and others are searching for the most excellent methods to manage rewards and loyalty programs.

Customers appreciate loyalty programs because they get access to experiences that money cannot buy while saving cash thanks to exclusive member discounts, according to some top virtual assistants.

Optimising your loyalty program for your consumers is an excellent method to enhance brand preference and trust, eventually increasing leads, sales, profitability, and brand equity, regardless of whether your customer service could have been better or your brand still needs to achieve your marketing goals.

Consumers Love Loyalty Programs

Modern marketers may enhance sales and consumer buy frequency with the help of rewards/loyalty programs that integrate with their existing marketing strategy frameworks, such as the four p’s of the marketing mix model.

From the perspective of the customer, loyalty and rewards programs are appreciated for the following reasons:

Create the impression that they are saving money:

  • Get the most significant and unique offers that they would not otherwise be able to receive.
  • Obtain first dibs on bargains.
  • Receive free delivery

Make them feel special by:

  • Obtain premium or VIP treatment.
  • As a result of their overall annual transaction value, they receive special rewards.

One thing to remember is that, according to a recent poll by Yotpo, a Loyalty and Rewards program firm, receiving a VIP experience, such as early access and personalised suggestions, has grown substantially more essential.

The Evolution of Loyalty Programs

The days of paper stamp cards that gave you a free coffee after every ten purchases have long passed.

One such is the FLX program from sneaker store Foot Locker, which enables very high-spending customers to trade loyalty points for guaranteed places to get the newest products before anybody else. 

Additionally, customers have the option to donate their points to charity. More than 25 million people are FLX members, and they spend 75% more with the business than non-members do, according to the Foot Locker Q2 2021 Earnings Call.

Of course, only some companies are as big as Foot Locker. But even though a company is tiny, it can still provide similar promotions to its most devoted customers.

Small firms pioneering in the loyalty and incentives market experienced a significant increase in funding this year. In the second quarter of 2021, financing for companies that assist in brokering loyalty programs surged by over 60% to $413 million. 

However, the number of agreements jumped by 25%, according to CB Insights’ State of Retail Tech Report Q2 ’21.

And not just corporate financiers are aware of the significance of rewards and loyalty programs. And so have those in charge of them. Executives continue to use the words “loyalty,” “reward,” and “personalised” frequently in earnings calls.

The money is spent on services that use artificial intelligence (AI) to create customised applications.

One of several companies claiming to increase customer engagement using AI and evaluating a vast array of data, from customers’ past purchases to what sorts of messaging they respond to, is loyalty platform Punchh (acquired in April 2021 for $500 million).

Australia’s 59 Largest Loyalty Programs & Loyalty Cards by Members in 2023

Members of some of Australia’s most well-liked loyalty/rewards programs and card issuers are included here.

Airline / Travel Loyalty Programs

Accor

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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Signing up for the ALL: Accor Live Limitless loyalty program doesn’t cost anything. You may join the program by signing up for it.

  • On the accor all application or the all.com website,
  • While you are a guest at one of the Accor hotels taking part in the program,
  • When you make a reservation using one of the accessible channels, such as the Accor telephone reservation offices.

With the free Accor Live Limitless card, you may accrue and redeem points while taking advantage of exclusive privileges associated with your card status.

Additionally, you can access exclusive Members’ pricing on Accor websites, which gives discounts ranging from 2% to 10% off of select public rates.

BP Rewards

You have two choices when using BP points:

  • Choose BP Points and get $5 off your next BP purchase when you reach 500 points. You may also redeem your points for eGift Cards to David Jones.
  • You may accrue Qantas Points to use for future travel and other expenses. You can also redeem it for $10 off at bp by spending $1,900.

The BPme app provides access to the latest promotions, your points balance, a digital card, and more. You’ll rack up reward points when filling your tank using your in-car gasoline payment system.

Scanning the BP Rewards badge or the BPme app before purchasing will automatically award you points.

Another option is using the Qantas app to scan your Qantas Frequent Flyer or digital card.

BP Ultimate Unleaded earns you 2 points per litre, regular gasoline earns 1 point per litre, and qualified shop purchases earn 1 point for every dollar spent.

You can get $5 off your next qualifying purchase after accumulating 500 BP Points.

Budget Fastbreak

  • Quick pickups and bookings. You must mention your Fastbreak number to have your reservation and vehicle ready.
  • Quick Returns. Place the keys in the rental wallet, make a note of the miles and fuel level, and then return the car.
  • Speedy receipts. When you connect to your Fastbreak account, your profile will have all your tickets.
  • Free extra drivers to share the trip with you, exclusive deals, and prices available just to Fastbreak members
  • Earn Qantas Points while renting certain items.

Club Jetstar – Frequent Flyer Program

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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One of Australia’s most well-liked loyalty schemes is Club Jetstar. Key advantages include:

  • Fares for members only. Take advantage of special savings on several Starter and Business Class airfares—excellent specials from our partners, 20% off luggage, and tickets for Club Jetstar members. Every time you travel, get discounts on baggage and seat choices.
  • Share the advantages—discounts when booking jointly for you and up to 4 others.
  • Members of Club Jetstar may sign up for Qantas Frequent Flyer for nothing, saving AUD$99.50.

Emirates Skyward

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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The award-winning Emirates frequent flyer program won’t break the bank, but it will profoundly alter your perspective on the globe. Applying is easier than ever, and you can start accruing Miles faster. 

As a member, you can access various partners, like Emirates and Flydubai, where you may earn and redeem Miles.

Hotels.com Rewards Program

After booking ten nights, members will get one night free. How did you spend your ten night total? Accumulate stays at any of the over half a million participating hotels. 

Your reward night is worth the price of the ten nights you stay. Cash in your reward* nights. No exceptions or limits will be made. Over 500,000 participating establishments await your redemption. 

Large-scale hotel companies and beach resorts sit alongside smaller establishments such as boutique hotels, villas, and flats.

Mantra Hotels

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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  • You may earn points whether eating, reserving a hotel, or unwinding at the spa.
  • Enjoy the deals, incentives, and experiences.
  • Gain and lose points from their ticketing, banking, mobility, and airline partners.

Marriott Bonvoy

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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Benefit from discounted accommodation prices, complimentary internet access, and speedy mobile check-ins with the Marriot Bonvoy reward program. No matter how you travel, the Marriot Bonvoy has an impressive portfolio of 30 opulent getaways and hotels worldwide.

P&O Cruises – Peninsular Program

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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The excessive food waste on cruise ships is one of my major complaints about these vacations. You may be squandering your holiday on a floating mall if you choose a cabin without a window. 

However, P&O trip devotees may rest easy knowing that the P&O Cruises Peninsular Club offers a further 5% discount on specific trips.

Qantas Frequent Flyer

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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Qantas Frequent Flyer points may be earned in various ways beyond flying with the airline. They may choose from many partners in many areas, including retail, food, credit cards, and travel. 

Qantas points may be redeemed for a wide variety of services and goods, including but not limited to airfare, upgrades, hotel stays, car rentals, fine dining, and Qantas Shopping Rewards Store purchases. 

By flying more often, members may quickly rise through the “Status” tiers and get access to exclusive perks like priority boarding. Lounges are open exclusively to those with a specific membership level.

Rex Business Flyer

Australian small airline Rex has a commendable customer loyalty program. You’ll be rewarded with points when you book and fly with Rex. For every 18 qualifying flights, you’ll get two reward flights (not including taxes and fees).

Thrifty Blue Chip

  • Quicker reservations. For immediate reservations, call the special Blue Chip hotline at 1300 365 564, or reserve a rental vehicle online using your Blue Chip registration and last name.
  • Counting priorities. Jump the line and travel more quickly.
  • Swift pickup. Go directly to the vehicle. Available at the airports in Sydney, Melbourne, Brisbane, and Adelaide. Your rental car will be marked with your name in lights from Thrifty, and the papers will be on the front seat.
  • Exclusive discounts. Access exclusive offers, contests, and rewards.
  • Perks for being faithful. Benefits increase as your rental volume rises.
  • Organisational affiliation. Thrifty will set your prices to be associated with your user profile if your business leases via them.

Virgin Australia Velocity

Virgin Australia reward program members may get airfare, gas, and utility expense points. A loyalty program that is both sophisticated and difficult to comprehend. Status points expire after a year. To paraphrase, “Do not make me think”; make things simple, thanks.

World of Hyatt 

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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  • With Member Rate, you may save up to 10%.
  • Enjoy exclusive member-only discounts.
  • Earn points rapidly for accommodations, food, spa treatments, and FIND adventures.
  • Use points to get free nights at Hyatt hotels without blackout periods.
  • After staying at five different Hyatt brands, get a free night as a reward.

Banking Loyalty Programs

CBA Awards Credit Cards

The most generous credit card rewards program offered by any Australian bank. Members who use their Awards credit card at a participating retailer are eligible for extra points. Indefinite use of accumulated points.

Myer and Flight Centre stores are the only places to spend your points. However, the Awards site has over a thousand options, such as gift cards, appliances, electronics, and cash. 

Members may access their account information and redeem points using CommBank’s mobile app or NetBank.

Beauty/Medical Loyalty Programs

Essential Beauty

You’ll get a free service after every five visits, a gift on your birthday, and deep savings on cosmetics and skincare goods all year.

Priceline Sister Club

AUSTRALIA’S MOST POPULAR LOYALTY PROGRAMS BY MEMBERS.

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Regarding health and beauty products, Australians shop at Priceline Pharmacy. More than 470 locations sell the product line throughout the United States. Priceline’s customer loyalty program is adequate, with over 7 million Australian members.

There are three levels to the Priceline Sister Club: Sister club, diamond, and pink diamond. Members are eligible for a broader range of prizes depending on their membership level.

Customers joining the Priceline sister club get exclusive beauty boxes, rewards, and partner bonuses.

Katies Style Rewards

In Australia, Katies is a household name. More than 150 retail locations sell the product throughout Australia. Katie’s Style Rewards members are the first to get the newest fashions, seasonal products, and invitations to VIP events.

Like many other loyalty programs, Katies Style Rewards does not need a membership card. Instead, each member is given a unique membership number as a points tally.

Katies Style points are not transferable to cash. However, you may use them at Katie’s shop or on Katie’s website. Indeed, members may accumulate vouchers worth up to $50 at a time at Katie’s.

Katies deviates from the norm by printing coupons with store receipts rather than issuing them digitally.

CommBank Awards

CommBank’s rewards programs are likewise organised in tiers. There are many levels of cards, starting with the “classic” card and culminating with the “ultimate” card. The bank’s members may use credit cards to earn rewards at participating establishments.

The ultimate card in the loyalty program is what sets it apart, offering a plethora of perks at no additional cost monthly.

Strawberrynet

Discounts and sales on cosmetics, haircare items, and fragrances are available at Strawberrynet. When you join, you’ll also get a cash incentive.

Groceries / Department Stores Loyalty Programs

One Pass (Club Catch)

$40/year. Costs money. Look for the “Club Catch Free Shipping” badge, which can be found on hundreds of items throughout the site, for free delivery on Club Catch goods when you make a purchase—unique weekly specials with deep discounts.

Coles Flybuys Loyalty Program

Customers may earn points at more than 20 different retailers and services, including Bunnings, Kmart, Coles, Liquorland, Target, Optus, Citi, Officeworks, and others, making Flybuys one of the most significant rewards programs in Australia. 

After that, you may visit the prizes Store and choose over a thousand prizes.

Flybuys hosts giveaways and competitions where you may win great prizes, like trips to exotic locations.

Dan Murphy’s

Promotions every month, including free delivery on orders over $50.

The 1300 723 388 number associated with Dan Murphy’s loyalty cards is now disconnected. You must use their website’s live chat feature.

David Jones

Sign up for David Jones awards, and you’ll be invited to exclusive events, given awards, and even get a birthday present every year. You may also enter to win one of five $1,000 David Jones gift cards every month. 

To be included in the giveaway, scan your account’s barcode whenever you make a purchase or sign in to your user account whenever you shop online.

Howards Storage World

$10 in addition to free after joining and every $200 spent.

Iga Rewards

IGA shops in Australia provide special deals to help you save money on your grocery purchases. The phone number for IGA loyalty cards: +61 2 9741 3000. IGA Rewards offers the following rewards:

  • Member-Only Discounts. As a member, you may save money daily at the local IGA.
  • Gets you in instantly. The IGA will enter you into their prize drawings automatically.
  • Vacation Packages. Excellent travel discounts are available just to members.
  • Advertising is tailored to the individual. Your weekly customised specials are sent to you.

IKEA

Special in-store events, promotions, and discounts. Contact information for the Ikea Australia loyalty card:

  • VIC/TAS 03 8523 2154
  • ACT/NSW 02 8020 6641
  • QLD/NT 07 3380 6800
  • SA 08 8234 3333
  • WA 08 8234 3944

Myer One Program

For members who spend up to $1,499 yearly at Myer, the free MYER One membership program awards two credits for every dollar spent. You may redeem your $10 Reward at Myer online or in-store for every 1000 points you earn.

Silver members who spend between $1,500 and $5,999 get an additional $10 on their membership anniversary and the $15 birthday reward.

If you spend over $6,000, you will be upgraded to Gold status. You will get Free Standard Delivery and additional perks such as a $20 Birthday Reward and a $15 Membership Anniversary Reward.

The Platinum level of membership is invitation-only. Membership benefits include access to Gold status, personalised shopping parties, Platinum-only discounts and events, and free shipping on large and heavy items. 

You’ll get a $30 Birthday Reward and a $20 Anniversary Reward to mark your membership’s second anniversary. Awesome!

Woolworths Everyday Rewards

Another highly regarded loyalty program in Australia is the Everyday Rewards program from Woolworths. Due to recent revisions, the program had a significant reaction from its loyalty program participants in 2017. 

After reviewing the findings, the company looked into why consumers had a bad experience and made the necessary program modifications.

With the new Everyday rewards, rewarding consumers is done in a more data-driven and individualised way. 

Loyalty program participants may accrue points by purchasing at Woolworths, BWS online, or any other Woolworths-owned or -partnered company.

The points may be automatically used now or put away later.

Additionally, clients who achieve 6,000 points by December 31 get a voucher for $30 off.

Fashion/Clothing Loyalty Programs

MyFit Rewards: The Athlete’s Foot. For every $1 spent, you’ll get one point. Earn a $30 gift card after reaching 300 points. Take advantage of VIP deals, discounts, and events.

Bonds: 20% off everything.

BrasNThings: exclusive savings.

Country Road offers birthday and anniversary certificates, discounts, and more based on how much you spend.

2.2 million people belong to the Kathmandu Summit Club.

Hobbies/Entertainment Loyalty Programs

Event Cinemas: see six films and receive one free!

Hoyts offers immediate free movie tickets for $12, weekly discounts, movie rewards, and more.

Restaurants / Food / Takeaway Loyalty Programs

  • 11th juice is free at Boost Juice and offers special discounts on your birthday.
  • Tea shops Gong Cha. Get one free when you purchase ten drinks.
  • Freebies for birthdays and other promotions at Hardrock Cafe.
  • Ikea-Ikea Family provides a miniature cake for members’ birthdays at no additional cost.
  • Birthday cake is complimentary at Jamaica Blue; extra discounts are available.
  • Mad Mex lets you save money for future purchases by accruing funds each time you buy.
  • Nando’s: On your birthday, you get a full supper and other benefits as you accrue points. A card must first be picked up in person before being activated online.
  • When you spend $10 on noodles at Noodle Box on your birthday, 10% of your total purchase gets converted to meals via the Noodle Box system.
  • Enjoy a meal on them for your birthday, register to get a $5 coupon, and accrue points for more discounts at Oporto.
  • Red Rooster: Receive a free dinner on your birthday, a $5 gift card when you sign up, plus other benefits.
  • On your birthday and every eleventh, potato at Spudbar are free.
  • Starbucks: Freebies, welcome promotions, and a complimentary drink on your birthday.
  • Earn points for free salads at Sumo Salad, which offers $5 off your first salad when you sign up.
  • The Coffee Club – $25 annually. The benefits include daily buy one, get one free hot drink specials, 10% off Monday through Wednesday, and a complimentary drink upon registration and on your birthday.
  • Free pancakes for Victorians at The Pancake Parlour.
  • Wok it Up offers one point per dollar spent on free noodles and a free box on your birthday.
  • Pick up a Zambrero loyalty card in-store for a free 10th bowl, burrito, or order of nachos.

Telco / Telecommunications /Mobile / Internet Loyalty Programs

Foxtel First Program

Do people continue to waste their money on Foxtel? Really? Foxtel introduced its “Foxtel First program” to compete with Netflix. 

It is not revolutionary or remarkable; it is simply another free loyalty program promising early access to movies and other perks as if you wouldn’t expect them as a paying user.

My Optus

Optus benefits will be discontinued as of April 30, 2021. The My Optus app is now the central location to purchase HOYTS discount tickets. 

To find the discount, open the app and go to the Offers section by tapping the button. If you keep scrolling, you’ll eventually reach the HOYTS advertisement.  

Toys and Children’s Loyalty Programs

Only Toys “R” birthday freebies, coupons, and special events exist.

Other Australia’s Popular Loyalty Programs

PowePass Bunnings Get access to various exclusive deals, rewards, services, and assistance that will help you do your task faster and more affordably. 

You’ll get specialised sales assistance, updates, information, invites to trade events, customised pricing, and exclusive deals on the widest variety of items from any Bunnings store or Trade Center. 

Download the PowerPass app to access self-checkout, e-receipts, the product finder, and the option to build task lists for faster and simpler shopping.

Dusk Prizes offer 10% off full-priced purchases, 5% off reduced items, 50% off shipping, and unique prizes for a $10 membership fee suitable for two years.

$10 welcome coupon from SpotLight via Rewards Central. You get a $10 discount on your birthday and existing discounts.

SuperCheap Auto Club Plus

For just $5, you can sign up for a Supercheap loyalty card and immediately get a $10 shop credit for everything from vehicle tools and car batteries to clothing and electronics.

Best Loyalty Punch Card Programs

Domino’s 

The ‘Piece of the Pie rewards program at Domino’s Pizza is like getting free pizza. Domino’s app users can access a digital centre with coupons, discounts, and other special offers. 

Loyalty cardholders get points on every purchase and may use them for pickup, one-time combo, and delivery discounts. Customers are rewarded with a free pizza when they reach a specific point total. 

Subway

The ‘My Way Rewards Program’ of Subway is a model QSR loyalty program. The idea behind the concept was to provide Subway consumers with a more tailored discount structure. 

It’s one of the most extensive loyalty programs in the world, with over 28,000 establishments participating. Customers get four tokens for every $1 spent, each dollar equating to $2 in vouchers after spending $200. 

Guests can earn extra tokens on the spot by redeeming them for ‘Surprise and Delight’ prizes when they purchase certain best-sellers. Subway offers both an actual card and an app-based virtual card. 

Digital loyalty cards make it simple to join up, place online orders, collect tokens, monitor progress, and get exclusive offers and freebies from Subway. 

Subway’s My Way prizes program provides a flexible interface and random prizes for your efforts. 

MYER 

The MYER One rewards card illustrates how the loyalty punch card may be combined with a personalised shopping app.

With four tiers of prizes to strive for, each with its own birthday reward and membership anniversary’ award as well as invites to special MYER events, this loyalty program hits all the high notes in terms of customisation, enticing rewards, and ease of use. 

In addition to using the loyalty card, you may also use the MYER app to examine your past receipts and monitor your MYER One balance. 

BP

BP rewards its most loyal consumers with a punch card system and strategic alliances with Qantas and David Jones. 

Customers may receive 2 points per litre of Ultimate Unleaded, 1 point per litre of all other fuels, and 1 point for every $1 spent on qualifying items when using a paper or digital BP rewards card. 

In this case, the corporation encourages consumers to buy its more efficient and profitable product (Ultimate Unleaded petrol) by offering them bonus loyalty points.  

Travellers are ready to earn money off their stays like Expedia’s rewards program. 

Expedia 

The travel specialists at Expedia have designed a point-based loyalty scheme that grants members access to Member Prices and other benefits. Next time you go, you may cash in your points for a discount. 

There are three stages, allowing clients to receive better discounts when they stay longer or make more expensive reservations; for example, at the silver level, you get two points for every dollar spent on eligible bookings and are entitled to benefits like complimentary breakfast and spa credits. 

It’s not easy to plan a vacation, but Expedia’s loyalty program shows that it’s worth it since you can earn back the experiences and benefits that mean the most to you. 

Goodwill

Goodwill is a fascinating example of a non-profit that provides substantial savings to customers who shop at its charity shops. Customers get 1 point for every $1 spent, and when they reach 100 points, they receive $5 off their next purchase. 

They also provide members of their ‘Goodwill REwards’ program access to exclusive sales and discounts. They host a ‘Customer Appreciation Day’ every other Tuesday when regulars save 15% on purchases of $15, 20% on purchases of $20, and 25% on purchases of $25. 

Woolworths

Like the ‘Everyday Rewards’ program at Woolworths, this one awards 1 point for every $1 spent. Woolworths, however, is one step ahead of the competition since it allows customers to earn points from any of its sixteen partners, such as BWS, Qantas, Origin, and Metro. 

Members may exchange their 2,000 points for 1,000 Qantas points or get a $10 coupon for future in-store purchases. Woolworths has one of Australia’s most extensive customer loyalty programs, with over 13 million registered users. 

The Woolworths Everyday Rewards app is straightforward and makes it simple to rack up savings. 

Hotels.com

Hotels.com is a fantastic illustration of a corporation making the most of possibilities via a punch card-style rewards system and general points program, with over 50 million users using their rewards program. 

Hotels.com saw an opportunity to incentivise bookings made on their site instead of those made on rival sites. Customers who make reservations through the website or mobile app are automatically enrolled in the loyalty program and will earn one free night after every ten paid nights. 

With this strategy, Hotels.com can tempt customers planning longer travels by offering them a free night’s stay. Hotels.com has successfully struck an excellent action-to-reward ratio, preventing consumer anger and resentment. A ten-day vacation to New Zealand or long weekends in Australia count as ten days. 

Zambrero

Zambrero, a Feel Good Mexican company committed to supporting its clients, rounds off this list. Customers who pick up a loyalty stamp card from any Zambrero location are given a free Classic Burrito or Classic Bowl after collecting their tenth stamp. 

There is little more than a loyalty program requires when offering complimentary burritos; it is straightforward, efficient, and works well.   

Conclusion

These examples of customer loyalty programs show a wide variety of approaches you may take to using incentives to foster client loyalty and increase repeat business. 

A customer loyalty program may raise your earnings and improve your interactions with consumers, whether you want to model it after Amazon Prime with a paid membership type or design a rewards app like Starbucks to understand your customers’ buying habits fully.

Leave a comment below letting us know which of these customer loyalty programs you find most interesting and if you are a member of any of them yourself. Also, read the article on selling online for additional advice on building a successful e-commerce business.