Web Design Statistics Australia 2024

Since online shopping and remote jobs have become a new norm, companies need well-designed sites to remain competitive. 

Consequently, there have been a lot of changes on the internet recently especially design-wise. This article will explore some fascinating web design facts and statistics. 

Leading 10 Web Design Stats and Facts at a Glance

  • Over 33% of firms offering web design services charge between 1000 and 1500 AUD for a basic site. 
  • In 2022, approximately 3,300 Australian firms were providing web design services.
  • Visitors who don’t like your site will leave within twenty seconds.
  • Visual appeal and design account for 94% of a site’s first impression.
  • SMBs opt for a website redesign primarily because of low conversion rates. 
  • More than 80% of businesses reported that creating a basic site usually takes one month. 
  • Site visitors view the screen’s left side 80% of the time. 
  • The most common mistake that SMBs make during website design is page crowding.
  • Bad website design is among the leading reasons shoppers abandon their carts. 
  • 94% of site visitors think all websites must have a responsive design.

 General Website Design Facts and Statistics

Online Presence

1. Online Presence

According to Tech Business News, 70% of Australians expect more from a company’s online presence in the pandemic era. According to the report, 90% of users judge a site based on its design. Most customers won’t visit a poorly designed site again. 

2. Firms Offering Website Design Services

A report from IBISWorld indicates that in 2022, around 3,3000 Aussie firms were offering website design services. According to the report, although there are 3,281 website design companies—with more than 7000 employees—in the Aussies market in 2022, none of them has a share that’s over 5%. 

Sites’ First Impression

3. Sites’ First Impression

According to CXL, 94% of a site’s initial impression relates to its visual appeal and design. This report also indicated that the feedback websites receive is mainly associated with the design. 

Impressions account only for 6% of a site’s first impression, thus proving that design is the key to attracting more users. 

4. Website Credibility

Research from Tech Business News shows that website design contributes 75% to a site’s credibility. Besides the domain name and site speed, site design also influences how clients perceive your company. 

5. Factors Influencing A Site’s Cost

A study from GoodFirms established that Functionalities and features are the most common factors affecting a site’s final costs. 61.5% of the respondents in the survey cited Functionalities and features as essential. 

Other essential factors include SEO (19.2%), Content list (30.7%), third-party integrations (19.2%), Navigation and usability (34.6%), UX/UI (46.1%), CMS (34.6%), and multi-device compatibility (46.1%).  

6. Website Design Costs

According to GoodFirms, 33% of website design companies charge, on average, between 1000 and 1500 AUD for a basic site. Only 13.51% of firms charge high prices of up to 6000 AUD. 

Popular Website Design Tools

7. Popular Website Design Tools

Research from GoodFirms indicates that 90% of website designers use photoshop for UX/UI purposes. Other popular tools include InDesign (23.1%), Sketch (75%), and Illustrator (76.9%). Some web design firms use three-dimensional programs like After Effects, Maya, and Utility. 

8. Website Usage

A Bold Web Design report revealed that visitors who don’t like a website leave within 20 seconds. The report also established that it takes users between ten and twenty seconds to decide if they like your site. Visitors who don’t find value in your site are unlikely to return. 

9. Time it Takes to Create a Website

According to GoodFirms, more than 80% of website firms take a month to create a basic site. The research also established 11% of web design companies take three months to deliver a product that’ll satisfy their clients. 

10. Conversion Rates

A report from Tech Business News revealed that having a slow-loading site usually leads to approximately $2.6 billion in annual losses. 

Nevertheless, a company can increase their conversion rates by 74% if they reduce a site’s loading speed from eight seconds to two seconds. 

SMBs Website  Design Stats

Mistakes SMBs make In Website Design 

11. Mistakes SMBs make In Website Design 

According to the GoodFirm page, crowding is the most common website design error that most SMBs make. The survey established that crowded web design accounted for 84%. 

Other mistakes identified include poor white space use (19.2%), bad website typography (26.9%), hidden navigation (30.8%), and no CTA (38.5%). 

12. Consumers Browsing For Local Business

A study conducted by BrightLocal in 21% established that 21% of customers browsed online for a local business daily. According to the survey, in 2022, the number of daily local business online searches has reduced by 13%, but the monthly and weekly searches have increased substantially. 

13. Reasons SMBs Opt for Website Redesign  

A survey conducted by GoodFirms indicated that the major reason why SMBs have their website redesigned is because of low conversion rates. Companies use the following metrics to determine if their websites need redesigning: 

  • Low conversion rate: 80.8%
  • Needs better UX: 61.5%
  • High bounce rate: 65.4%
  • Multi-device incompatibility: 53.8%
  • Not SEO-friendly: 23.1%
  • Outdated website: 38.5%

14. Reasons Visitors Leave SMB Websites 

A report from GoodFirms slow loading is the primary reason visitors leave SMB websites. 73.1% and 88.5% of respondents revealed that clients are usually put off by unresponsive and slow sites, respectively. 

Other factors that deter users from a site are outdated design (38.5%) and bad navigation (61.5%). 

SMBs Seeking Professional Web Design Services

15. SMBs Seeking Professional Web Design Services

According to GoodFirms, SMBs hire professional services to get their websites up and running more than 50% of the time. The most common web services sought by SMBs include: 

  • Customised website: 53.8%
  • Conversion optimisation: 19.2%
  • Professional design: 23.1% 
  • On-going support: 3.9%

UX Design Stats

16. Loading Speeds

According to Tech Business News, 47% of online clients expect a site to load within two seconds. Data from the same report revealed that once users access a site, they spend approximately six seconds looking at its main image. 

17. Website Must-Have Features 

Data from Tech Business News indicated that 94% of site visitors believe all websites should have a responsive design. 

According to recent web design stats, all users prefer a flexible site that works well across platforms. Additionally, 73% of all e-commerce sales are made through mobile phones. 

18. Time Users Take Scan A Site’s Layout

A report from CXL reveals that users require less than three seconds to scan a page’s main area. On average, it takes site visitors 2.6 seconds to browse a page and find what they need. 

The same report also highlighted the six sections that received the most attention: 

  • Logo-6.48 seconds 
  • Main menu-6.44 seconds
  • Search box-Around 6 seconds 
  • Mian image-5.94 seconds 
  • Written sections-5.59 seconds
  • Bottom parts-5.25 seconds 

19. Time Users Take to Decide Whether to Stay on a Site

Data from Tech Business News reveals that it takes site visitors 0.05 seconds to decide whether they should stay on your site. If they remain on the site, your site has approximately ten seconds to give a positive impression and retain their attention. 

20. Most Viewed Website Side

A study by Nielsen Norman Group revealed that visitors usually view a site’s left side 80% of the time. 

Since customers focus on a site’s left side, modern website developers still follow conventional designs of placing navigation sections and essential information on the left side. 

E-commerce Website Design Stats

21. Multi-Step Form Usage 

According to Venture Habour, multi-step from leads to 300% more conversion. By using multi-step forms, companies avoid longer forms’ psychological friction requiring users to fill many fields. 

Reasons Users Abandon Shopping Carts

22. Reasons Users Abandon Shopping Carts

Data from CXL reveals that the main reason why users abandon their shopping carts is because of poor site design. 

Insider’s study indicated that most shoppers indicated they abandoned their carts for various reasons, including cluttered websites (25%), high prices (36%), and hidden costs (56%). 

Reasons Users Abandon A Website

23. Reasons Users Abandon a Website

According to Baymard Institute, 25% of online shoppers would abandon their carts if a site required them to register an account. According to site design stats that the Baymard Institute collected in 2022, 69.82% of users never complete their purchase. 

In the same study, 49% of respondents indicated that extra costs are why they abandoned their purchase. 

Bottom Line 

The website design stats highlighted in this article show that users value aesthetically pleasing websites. Site developers can use these stats to their advantage to create beautiful, helpful, and responsive sites to help their clients grow their businesses to their full potential.