LinkedIn is used for various purposes, including professional networking and personal branding. This is done by publishing unique and interesting articles or even obnoxious broems.
Read on this post about LinkedIn stats to get the inside scoop on how to use this platform in Australia to stand out in a crowded job market and land more interviews.
Statistics About LinkedIn
1. There Are 810 Million LinkedIn Members Globally in 2023
- LinkedIn study
LinkedIn reported that its platform serves people in over 200 nations and territories worldwide thanks to the efforts of over 18,000 employees.
2. In 2022, Most Users of LinkedIn Were Americans
- Statista Study
LinkedIn was most popular in the United States of America, followed by India. Here are the five countries with the most users on LI as of October 2022 are as follows:
- USA — over 180 million
- India — over 81 million
- China — over 54 million
- Brazil — over 51 million
- UK — over 32 million
3. In October 2022, LinkedIn Hit 103.1%, Its All-Time Highest
- Statista study
Statista conducted a study in 2022 to establish who uses the platform most. Surprisingly, the best five countries with the most prominent advertising target reach among 18-year-olds in 2022 are not the same countries with the most LinkedIn users. They include:
- Andorra — over 83.1%
- Cayman Islands — over 89.1%
- Iceland — over 94.5%
- Bermuda — over 102.5%
- American Samoa — over 103.0%
To put it in perspective, the United States came in at 7th with about 69.2%, Aussieland at 16th with 60.1%, and the United Kingdom at 19th with about 59.2%.
4. In 2022, LinkedIn Had 13.2% More Male Than Female Users
- Statista study
According to Statista’s October 2022 research, the gender breakdown of LinkedIn users showed that males make up about 56.5% of the targeted ad audience globally, while females make up 43.4%.
5. LI Was the 7th Most Downloaded App in 2022
- Statista Study
In 2022, the market leader in video conferencing, Zoom, had over 301 million downloads, while their rivals WhatsApp Business (over 143 million), Google Meet (over 192 million), and Microsoft Teams (over 141 million) all performed well.
While LI’s record of 38 million over the same period may seem like no match in the list, it’s a significant improvement from the previous years. It is also important to point out that Android smartphone users now get the LI smartphone app preloaded.
6. As of 2023, 49 Million People Utilize LinkedIn’s Online Job Boards Weekly
- LinkedIn Study
According to LinkedIn data, at least 77 applications are filed every second, and an individual is employed once every 10 seconds on average.
Users already list 38,000 talents, and 12 million are utilising the #OpenToWork picture frame to attract the attention of hiring employers.
7. More Than 57 Businesses Have Pages on LinkedIn as of 2023
- LinkedIn & OMR Studies
Midway through 2020, these were the platform’s most popular pages:
- LinkedIn — over 12 million
- Microsoft — over 11.5 million
- Amazon — over 15 million
- TED Conferences — over 17.5 million
- Google — over 17.6 million
Statistics From Australia’s LinkedIn Community
8. LinkedIn Had 12 Million Australian Users by October 2022
- Statista Study
There has been a sharp rise in the number of Australians using LinkedIn. Based on the 13th-place finish, the country achieved in the global rankings for user population in 2022.
9. LinkedIn Ranked Fifth in Australia in 2022
- Statista Study
Facebook was the most prominent social media network in Australia as of October 2022. The platform enjoyed a user base of slightly over 17 million users in the country.
YouTube followed closely with about 16.5 million new visits, while Instagram received nine million, followed by WhatsApp at eight million.
LinkedIn followed closely behind them with over 6.4 million.
10. In July 2022, Australian LinkedIn Users Averaged 11 Minutes
In 2022, Australians spent more time on YouTube than all the social media platforms, clocking in at around 19 minutes and 10 seconds. Facebook came in second place with 18 minutes and 40 seconds.
LI came in at number three with 11 minutes, ahead of Instagram with almost nine minutes, while Reddit had approximately six minutes.
LI’ eleven minutes was a respectable amount of time, but it pales compared to the staggering amount of time people spend on TikTok daily.
11. Users Between 25 and 34 Years Made up 57.3% Of Australian LinkedIn Members in December 2022
- NapoleonCat Study
The group of people now in their 20s and 30s, millennials, made up the most significant portion of users on the network.
- 18 to 24 — 15.7%
- 35 to 54 — 22.7%
- 55 and above — 4.3%
12. Over Half of Australian LI Users in 2022 Were Men
- DataReportal Study
In early 2022, the demographics of LinkedIn users in Australia were quite similar to those seen in the rest of the world: 54.1% of the users were male, while 45.9% were female.
Gender pay gap is not exclusive to Linkedin; according to the figures, women throughout Australia earn 13.4 percentage points less than males on average.
13. 2020 AU Job Searchers Wanted to Move Industries 1.4 More
- Mirage News Study
According to the LinkedIn database, the number of individuals who were in the process of changing careers in 2022 was 26% more than during the same month in the year before.
This should not come as a surprise given the increasing number of positions around the nation that don’t call for any particular level of experience on the part of their applicants.
14. In 2020–2022, Australians Took LinkedIn Learning Program Most
- LinkedIn Study
The following four courses on LinkedIn Learning were among the most popular choices for Aussies from July 2020 to June 2022:
- Excel Essential
- Speaking Confidently
- Power BI Essential
- Unconscious Bias
15. Q2 2022 Teacher Demand in Australia Increased Sevenfold
- LinkedIn Study
According to the most recent data, 69% of Australians working in training hold at least a bachelor’s degree. The demand such employment increased the most in the second quarter of 2022 compared to the second quarter of 2020:
- Account Executive — five times
- Account Manager — four times
- Engineer — four times
- Cloud Engineer — three times
Statistics on LinkedIn Ads in Australia
16. In July 2022, LI Advertised to 2.2 Million Large Australian Firm Employees
- Statista Study
Besides these significant businesses with over 1,001, the following is a breakdown of the ad reach according to company size:
- 11-200 workers from SMEs — over 1.2 million
- 201-1,000 workers from Corporations — 770,000
- More than ten workers from Micro firms — 600,000
17. Middle Managers Dominated Linkedin’s Oz Ad Target in Mid-2022
- Statista Study
In July of 2022, advertisements for LI were seen by over 3 million people in middle management, over 2.7 million Australians in junior roles, and 1.4 persons in higher-level positions.
18. In 2022, LinkedIn Videos Outperformed Articles Threefold
- LinkedIn Study
The best five content post on LI are as follows:
- Updates and lengthy blog entries, 1,501–2,000 words, were the best
- Images—algorithm LI’s doesn’t handle poor quality ones particularly well, unfortunately.
- Threefold more people watch videos than read blog content.
- The market for ebooks, whitepapers, and downloads is less crowded.
- Sharing a 3rd party material from trustworthy websites enables you to keep in touch with followers in ways other than by promoting your goods and services.
19. Good LinkedIn Numbers for Ads
- LinkedIn, FIBER, and Moz Study
If your company caters to the nine million Australians who buy online, read through these statistics and facts: LinkedIn may be an excellent tool for increasing brand recognition and building your eCommerce platform.
- The platform may increase brand qualities by two or three.
- After LinkedIn ad exposure, brands reported a 33% improvement in buying intent.
- Over 40% of business-to-business marketing personnel and agencies believe LI is the best platform for lead generation.
- Additionally, marketers claim that LI may quadruple conversion rates.
- LinkedIn’s acquisition messaging doubles the likelihood that a consumer will convert six times.
- LI ranks for over 15.1 million key phrases and keywords
- In over 65% of paid LinkedIn advertisements, customers convert.
20. LI Has the Most Expensive Social Media Advertising
- TheB2BHouse& Yellow Study
Like Facebook advertising, LinkedIn ads focus on an auction system since more individuals bid on significant decision-makers. It costs twice as much to promote to them as it does to entry-level and mid-class professionals:
- Decision-makers average $7.2 CPC
- Entry and mid-level CPC: $3.2
| Platform | CPC | CPM, every 1,000 views |
| Facebook (FB) | $0.97 | $7.19 |
| YouTube | $3.21 | $10 |
| $0.38 | $6.46 | |
| $3.56 | $7.91 | |
| $1.50 | $30 | |
| $5.26 | $6.59 |
Conclusion
The demand in the employment market has changed significantly over the last two years, which has resulted in significant changes in the landscape of LinkedIn. Because so many individuals utilise LinkedIn, it might be challenging to differentiate yourself from the crowd.
Luckily, you are now equipped with these crucial LinkedIn stats in Australia, we are confident that you will be drowning in offers in a heartbeat, allowing you to pick a well-paid job you will love doing.